From First Answer to the Truth Behind It
Let the AI interview your users like a sharp product researcher with automated follow-up questions. It probes, clarifies, and goes deeper—automatically—so you get rich context without writing a hundred branches.

I was hoping it would speed up my reporting.

What’s slow about reporting now? Any specific steps that eat time?
Compiling data from three tools and cleaning it.
Got it. How do you know it’s “done”? What would “fast” look like?
Why it matters
Deeper insight without interview overhead
Stop losing context to one‑line answers. The AI follows up like a human—asking “why?”, clarifying ambiguity, and exploring edge cases—then summarizes everything for your team.
Probe motivation
Ask why to uncover root causes behind behavior and sentiment.
Segment‑aware
Adapt follow-ups for different audiences or situations. Give the AI instructions on how to respond based on who’s answering and what they say.
Clarify ambiguity
Disambiguate fuzzy phrases like ‘too slow’ or ‘confusing’ into concrete steps.
Your guardrails
Define tone, depth, and red lines (e.g., never talk about discounts).
How it works
Structured + Generative
You control the survey’s structure—question types, tone, and follow-up rules—while the AI fills in the conversational gaps in real time.
1
Generate survey
Start from scratch, a template, or simply describe your goals in plain language—the AI instantly builds a fully structured, conversational survey for you.
2
Fine-tune follow-ups (optional)
Every follow-up is already set by the AI in step one, but you can refine them to your exact needs—adjusting tone, depth, or even specifying what to ask in certain scenarios. Perfect for when you want total control over how the conversation unfolds.
3
Share survey or target in‑product
Share as a standalone landing-page link or trigger it inside your product/website via code or no-code events.
4
Runtime interviewing
The AI adapts follow-ups in real time—probing deeper, clarifying ambiguity, and matching your chosen tone and language automatically.
5
Analyze responses
Every answer is summarized, themes are distilled, and you can chat directly with GPT about your results—turning raw feedback into actionable insights instantly.