Usage-based pricing

You pay only for the work delivered.

Conversation replies

$0.05 / user reply

Tokens

Input

$2.5 / 1M tokens

Output

$20 / 1M tokens

Tokens power AI tasks such as generating follow-up questions, building surveys, and analyzing responses.

In-product usage

These charges apply only for embedded surveys. Landing page surveys have no in-product fees.

Tracking users

Anonymous users

$10 / 10K MTUs

Identified users

$40 / 10K MTUs

Events

Events triggered

$1 / 1000 triggers

Try it for free.

No credit card required. No commitment.

Frequently Asked Questions

How is pricing structured?

There are two parts:

  1. Conversation replies & tokens — charged for every survey, whether on a landing page or embedded.

  2. In-product usage (MTUs & events) — charged only for embedded surveys.

How is pricing structured?

There are two parts:

  1. Conversation replies & tokens — charged for every survey, whether on a landing page or embedded.

  2. In-product usage (MTUs & events) — charged only for embedded surveys.

How does billing work?

Specific uses a prepaid credit system, similar to OpenAI. You add credit to your account (e.g., $100). As usage accumulates, charges are deducted from your balance. You can also set auto top-ups—for example, if your balance drops below $20, another $100 is automatically added. This ensures surveys keep running without interruption.

How does billing work?

Specific uses a prepaid credit system, similar to OpenAI. You add credit to your account (e.g., $100). As usage accumulates, charges are deducted from your balance. You can also set auto top-ups—for example, if your balance drops below $20, another $100 is automatically added. This ensures surveys keep running without interruption.

What counts as a conversation reply?

Every message a respondent sends in the chat. One conversation can have multiple replies, and each user reply is billed separately. AI messages are not charged as replies.

What counts as a conversation reply?

Every message a respondent sends in the chat. One conversation can have multiple replies, and each user reply is billed separately. AI messages are not charged as replies.

What is a follow-up question?

A follow-up question is an AI-generated prompt that digs deeper into a user’s previous answer (e.g., asking “Why?” or “Can you give an example?”). These follow-ups help capture richer insights. Each follow-up still counts as a user reply when the respondent answers.

What is a follow-up question?

A follow-up question is an AI-generated prompt that digs deeper into a user’s previous answer (e.g., asking “Why?” or “Can you give an example?”). These follow-ups help capture richer insights. Each follow-up still counts as a user reply when the respondent answers.

Do landing page surveys incur in-product fees?

No. Landing page surveys pay only for conversation replies and tokens. They do not incur MTU or event charges.

Do landing page surveys incur in-product fees?

No. Landing page surveys pay only for conversation replies and tokens. They do not incur MTU or event charges.

What are tokens used for?

Tokens power AI tasks such as generating follow-up questions, building surveys, and analyzing responses. (Input = what you or Specific sends in; Output = what the AI generates.)

What are tokens used for?

Tokens power AI tasks such as generating follow-up questions, building surveys, and analyzing responses. (Input = what you or Specific sends in; Output = what the AI generates.)

What is an MTU (Monthly Tracked User)?

An MTU is a unique user tracked by the embedded widget in a given month. Start with your product’s MAU as a rough upper bound—your MTUs are often lower, depending on who actually sees or interacts with surveys.

What is an MTU (Monthly Tracked User)?

An MTU is a unique user tracked by the embedded widget in a given month. Start with your product’s MAU as a rough upper bound—your MTUs are often lower, depending on who actually sees or interacts with surveys.

What’s the difference between Anonymous and Identified users?

  • Anonymous users: You installed the snippet without identifying users or passing attributes. Tracks visitors only.

  • Identified users: You use the setUser snippet to attach an ID and attributes. Tracks known users with associated data.

What’s the difference between Anonymous and Identified users?

  • Anonymous users: You installed the snippet without identifying users or passing attributes. Tracks visitors only.

  • Identified users: You use the setUser snippet to attach an ID and attributes. Tracks known users with associated data.

What is an “event trigger” and when is it billed?

An event trigger is a product action (code or no-code) that fires to show or qualify a survey (e.g., “completed onboarding”). Each time the event fires, it counts as one trigger. Event charges apply only to embedded surveys.

What is an “event trigger” and when is it billed?

An event trigger is a product action (code or no-code) that fires to show or qualify a survey (e.g., “completed onboarding”). Each time the event fires, it counts as one trigger. Event charges apply only to embedded surveys.

Example: How might charges add up?

  • Landing page survey: 1,000 respondents × 3 replies each = 3,000 replies (billed) + tokens used to run the AI; no MTU/event fees.

  • Embedded survey: Same replies and tokens plus MTUs for tracked users and any event triggers you configure.

Example: How might charges add up?

  • Landing page survey: 1,000 respondents × 3 replies each = 3,000 replies (billed) + tokens used to run the AI; no MTU/event fees.

  • Embedded survey: Same replies and tokens plus MTUs for tracked users and any event triggers you configure.