Here are some of the best questions for a B2B buyer survey about pricing model preferences, plus tips on designing them. Want to capture real feedback faster? You can instantly build your own survey with Specific’s AI-powered generator.
Best open-ended questions for B2B buyer survey about pricing model preferences
Open-ended questions let us dig beneath the surface and uncover genuine motivations—not just checkbox data. They’re ideal if you want to understand what’s driving your buyers’ pricing preferences in detail, especially since 75% of B2B buyers now prefer to research on their own, without early sales calls. [5]
What features or services do you expect to be included in a standard pricing package from a vendor?
Describe a previous experience where a pricing model influenced your decision to choose (or not choose) a vendor.
How do you typically compare different pricing structures when considering new solutions?
What factors make a pricing model feel “transparent” or “easy to understand” to you?
Are there any specific pricing structures you avoid? Why?
What payment terms (monthly, annual, usage-based) do you prefer and why?
How important is it for you to see real-time pricing as you build a quote or proposal?
When evaluating vendors, what would make you reconsider if the price looks high at first glance?
How do discounts or promotional pricing affect your overall perception of value?
What could vendors do to make their pricing models more appealing to you?
Best single-select multiple-choice questions for B2B buyer survey about pricing model preferences
Single-select multiple-choice questions are perfect for quantifying buyer sentiment or kicking off a conversation. Sometimes buyers find it easier to pick from a few focused options, helping you quickly spot trends before diving deeper with open-ended follow-ups.
Question: What is your preferred pricing model when evaluating B2B solutions?
Flat monthly fee
Pay-as-you-go/usage-based
Tiered pricing (different packages/features)
Performance-based (pay-for-results)
Other
Question: How important is it that you can see a detailed pricing breakdown before talking to sales?
Essential
Nice to have
Not important
Question: When do you want to see full pricing details during your buying process?
As soon as I start researching
After shortlisting vendors
During demo or proposal stage
Other
When to follow up with "why?" Anytime a respondent’s choice needs context—especially if it’s surprising or doesn’t fit your assumption—a gentle “Why is that your preference?” or “Could you share more detail?” reveals the reasoning and drives richer insights.
When and why to add the "Other" choice? Use “Other” when you know your list may not be exhaustive. This keeps your survey inclusive and lets buyers surface unexpected preferences—AI-powered follow-up questions help you quickly uncover and categorize these new themes.
NPS: Would a Net Promoter Score question fit here?
NPS (Net Promoter Score) asks buyers to rate how likely they’d recommend you based on your pricing model. For pricing research, it’s a fast way to benchmark overall buyer satisfaction and flag pricing models that build (or kill) advocacy. With B2B buyers placing a premium on transparency and personalization, gathering NPS on your pricing approach adds a quantitative pulse to your findings. Try creating an instant NPS survey for B2B pricing and pair it with open-ended “why” follow-ups for the best insights.
The power of follow-up questions
Great survey conversations aren’t just about what you ask first—they’re about where you probe next. With automated follow-up questions, we can clarify ambiguous responses and capture vivid, actionable details—without back-and-forth emails or missed context.
B2B Buyer: "I usually pick whatever’s easiest to understand."
AI follow-up: "Could you describe what makes a pricing model easiest for you to understand? Are there labels or features that help?"
How many followups to ask? Typically, 2–3 thoughtful follow-ups are enough to uncover intent and nuance. With Specific, you can set the ideal follow-up depth and move on when you’ve captured what matters—no risk of burning out your respondents.
This makes it a conversational survey—the experience feels like a genuine dialogue, not a static form. People respond better, and you gather richer intel as a result.
AI analysis, unstructured text, open-ended feedback—don’t worry, it’s all easy to analyze now. With AI survey response analysis, all those open-ended follow-ups are instantly searchable, summarized, and sortable. It’s as simple as chatting with the data.
Followup questions in real time change the game—generate your own survey and experience the difference for yourself.
How to compose a prompt for ChatGPT or GPTs to create B2B buyer survey questions
Prompting AI for great survey questions works best if you offer plenty of context. Start simple:
Suggest 10 open-ended questions for B2B buyer survey about pricing model preferences.
But add detail—about your business, audience, and goals—to make your questions sharper and more relevant. For example:
We sell an enterprise SaaS platform to B2B buyers in the logistics industry. Our goal is to understand which pricing models are most attractive, why, and how transparent our potential customers expect the process to be. Suggest 10 open-ended questions for this purpose.
Once you have question ideas, prompt AI to organize them:
Look at the questions and categorize them. Output categories with the questions under them.
Decide which categories are most valuable, then go deeper with:
Generate 10 questions for categories like transparency, payment terms, or perceived fairness in pricing.
What is a conversational survey?
Conversational surveys are chat-based interviews that use real-time AI to guide, probe, and clarify responses as you go. Unlike traditional survey forms (checkboxes and text fields), you’re creating a genuine two-way conversation. AI can instantly adapt—asking for examples, clarifying vague phrases, or digging into “other” choices. The result? Higher quality data and a better experience for both buyers and you as the researcher.
Manual Survey Creation | AI-Generated Conversational Survey |
|---|---|
Time-consuming question design | Rapid, expert-quality question generation |
Static forms, little probing | Dynamic, real-time follow-ups |
Harder to analyze open responses | Instant AI summaries and insights |
Impersonal respondent experience | Conversational, engaging dialogue |
Why use AI for B2B buyer surveys? AI-driven prompts and follow-ups let us adapt to the real world—where buyers want transparency, clarity, and value from the very start. An AI survey example isn’t just a list of questions; it’s a dynamic, natural conversation that delivers depth you can’t get from forms. Specific delivers the leading experience in conversational surveys—setting the standard for both response quality and respondent satisfaction. Need help creating a survey for B2B buyer pricing research? That guide makes it a breeze.
See this pricing model preferences survey example now
See how AI-powered, conversational surveys reveal what your B2B buyers want—while saving hours of manual effort and surfacing actionable pricing insights instantly.