Here are some of the best questions for a customer survey about product feedback, plus tips to get more value from every answer you receive. With Specific, you can build customer product feedback surveys in seconds—no hassle, just results.
Best open-ended questions for customer product feedback surveys
Open-ended questions are your best friends when you want richer insights and authentic customer stories. They let people share in their own words, reveal pain points you never expected, and surface language you can use in messaging. Use them early in the survey or as follow-ups to dig deeper into multiple-choice answers. For context, surveys with open-ended questions often yield higher engagement, though keeping the survey under 5 minutes is key for high completion rates. [1]
What was your biggest motivation for trying our product?
Can you describe your experience using our product so far?
What did you like most about our product?
What did you find frustrating or confusing while using our product?
How does our product help you in your daily tasks or goals?
If you could change one thing about our product, what would it be and why?
Are there any features you feel are missing or would like to see added?
Have you recommended our product to others? If yes, what did you say?
What was the hardest part about getting started with our product?
Can you share an example when our product exceeded your expectations?
Best single-select multiple-choice questions for customer product feedback surveys
Sometimes you need hard numbers—maybe for a dashboard or a monthly report. Single-select multiple-choice questions are perfect for quick, structured answers and for breaking the ice. Many customers appreciate having choices, especially if they’re short on time or don’t have strong opinions yet. With the right follow-ups, you can transform these clicks into deeper insights. This format helps boost response rates, especially in online and in-app surveys, where surveys typically see a 20–30% response rate. [1]
Question: How satisfied are you with our product overall?
Very satisfied
Somewhat satisfied
Somewhat dissatisfied
Very dissatisfied
Question: How often do you use our product?
Daily
Weekly
Monthly
Rarely
Question: Which feature is most valuable to you?
Feature A
Feature B
Feature C
Other
When to followup with "why?" If someone selects “Somewhat dissatisfied,” don't leave it there—ask why! That simple followup can reveal a usability issue or a recent negative experience you would have missed otherwise.
When and why to add the "Other" choice? Always include an “Other” option if there’s a chance your pre-set answers might not cover everyone’s experience. This lets customers share something you hadn’t considered, and tailored follow-up questions can uncover unexpected insights.
Using an NPS question for customer product feedback
The Net Promoter Score (NPS) is a gold standard for measuring customer loyalty and predicting business growth. It's a simple question—"How likely are you to recommend our product to a friend or colleague?"—answered on a 0–10 scale. NPS is especially powerful for product feedback because it benchmarks sentiment and triggers targeted follow-ups for detractors, passives, and promoters. If you want to instantly generate an NPS survey for your customers, start here.
The power of follow-up questions
Ever wondered why some surveys just get bland, vague answers? It's because they stop at the first question. The secret: always have a smart, contextual follow-up up your sleeve. Automated AI-powered follow-up questions can probe deeper in real time, clarifying what the respondent means, and surfacing root causes—just like a skilled interviewer. This doesn’t just save time (no chasing answers via email!), it lets conversations feel relaxed and natural. As a result, you gather the context that transforms basic feedback into valuable insight.
Customer: “Setup was a bit tricky, but it works now.”
AI follow-up: “Can you tell us more about which part of the setup you found tricky?”
How many followups to ask? Generally, 2–3 followups are enough to cover most topics in depth. Specific’s AI lets you set a maximum, or move forward once you’ve got the information you need. This keeps the pace conversational, not overwhelming.
This makes it a conversational survey: Each follow-up mimics a helpful conversation, where respondents feel heard and more likely to “open up” about needs, annoyances, or wishes.
Analyze qualitative feedback with AI: Even with a flood of open text answers and followups, AI makes analysis easy. Read more on how to analyze customer feedback surveys with AI in minutes.
Automated follow-up questions are a totally new approach—use Specific to try generating a customer survey and see how dynamic, contextual conversations feel in action.
How to use prompts for AI tools to generate customer product feedback questions
If you’re using ChatGPT or another AI to help generate questions for your product feedback survey, prompts are everything. The more context you give, the stronger your survey will be. Start with something broad:
Suggest 10 open-ended questions for Customer survey about Product Feedback.
If you give the AI more context—like your product type or the use cases you care about—it gets even better:
I’m designing a feedback survey for our B2B SaaS software. Our goal is to understand why customers renew, which features drive retention, and where users get stuck onboarding. Suggest 10 open-ended questions we should ask.
Once you have a big set of questions, try grouping them into logical sections:
Look at the questions and categorize them. Output categories with the questions under them.
Then, focus on the themes that matter most to you. For example, if “onboarding” is a key concern, drill down:
Generate 10 questions for the onboarding category.
What is a conversational survey?
A conversational survey is a new breed of survey that unfolds like a natural chat—one question at a time, with instant, human-like follow-ups that probe for depth and context. Unlike old-school forms, where respondents slog through a list of static questions, conversational surveys adapt in real time, asking “why?” or “how?” to get genuine, thoughtful responses. This feels engaging for your customers (not a chore), and gives you richer, more actionable data as a result.
Here’s how the experience compares:
Manual Surveys | AI-Generated Conversational Surveys |
|---|---|
Static list of questions | Dynamic, interactive chat flow |
Difficult to dig deeper in real time | AI adapts follow-up based on answers instantly |
Harder to analyze lots of free text | AI instantly summarizes and categorizes responses |
Often lower completion rates for longer surveys | Conversational style increases engagement and clarity |
Why use AI for Customer surveys? Using an AI survey builder for product feedback means you can create longer, more insightful surveys with less effort—and with completion rates that benefit from engaging formats. (Shorter, conversational surveys often outperform longer forms, sometimes by up to 20% higher completion rates. [1]) And with Specific’s AI survey generator, you can easily edit, refine, and analyze your survey—all in a chat-like interface. That’s a massive leap compared to manual survey tools.
We’ve written a guide on how to create customer surveys about product feedback if you want to get started or up your game.
See this product feedback survey example now
Take your customer feedback gathering to the next level—see an AI-powered product feedback survey in action and discover how fast, smart followups can surface genuine insights.