Best questions for customer survey about value for money

Here are some of the best questions for a Customer survey about value for money, along with tips to help you design meaningful feedback. If you want to build a survey that’s ready to launch in seconds, you can easily generate one with Specific’s AI survey builder.

Best open-ended questions for customer survey about value for money

Open-ended questions are a goldmine for insight—they let your customers respond freely and help you capture unexpected feedback that multiple choice can miss. Ask these when you really want to understand customer perspective or look for qualitative nuance.

1. What stands out to you most about the value our product provides compared to its price?

2. If you could change one thing to improve the value you get for your money, what would it be?

3. How does our product’s value for money compare with other similar products you’ve used?

4. Can you describe a time when you felt our product was worth every penny?

5. In what situations do you feel the price of our product does not reflect its value?

6. What specific features or benefits make our product a good value for your budget?

7. When you think about your purchase, what aspects made you question the value for money?

8. What convinced you to choose our product based on its value for money?

9. How do you describe the value for money to friends or colleagues considering our product?

10. Is there anything about our pricing or packaging you find confusing or not transparent?

Using these open-ended questions can increase the depth of feedback and help reveal actionable themes you might never have anticipated. It’s no surprise that survey design—including well-chosen open questions—has a significant impact on response rates and data quality. In fact, surveys that take under 5 minutes to complete have a 20% higher completion rate, so it’s best to use a handful of high-impact, open-ended questions to keep things focused. [1]

Best single-select multiple-choice questions for customer survey about value for money

Single-select multiple-choice questions are perfect when you want to quantify feedback or to give respondents an easy starting point. Sometimes, people find it easier to pick from short, clear options than to write a detailed answer. These questions often get the conversation started—you’ll often want to follow up with a clarifying question afterward.

Question: How would you rate the value for money of our product?

• Excellent

• Good

• Average

• Poor

Question: Compared to similar products, how do you perceive the price of our product?

• Much more affordable

• Slightly more affordable

• About the same

• Slightly more expensive

• Much more expensive

• Other

Question: What most influenced your opinion about value for money with our product?

• Product features

• Customer support

• Pricing transparency

• Overall experience

• Other

When to follow up with "why?" After someone picks an answer, always follow up with "Why did you choose this option?" or "Can you elaborate on what made you choose that answer?" It’s usually in those follow-ups where the best stories and reasons emerge—letting you uncover customer motivations and reveal new patterns.

When and why to add the "Other" choice? Use "Other" if none of the main choices apply to every customer. Ask a follow-up: “What else influenced your view of value for money?”—these open doors can surface insights you’d never have thought to ask.

NPS and value for money surveys

Net Promoter Score (NPS) is a classic, research-backed question: “How likely are you to recommend us to a friend or colleague?” For value for money, it acts as a proxy for overall satisfaction and the perceived worthiness of your product’s pricing. Adding contextual follow-ups like “How does value for money influence your recommendation?” can help tie NPS results directly to pricing perception. You can use an NPS survey about value for money to measure this in your own organization. We find single-question NPS surveys (with an open-ended follow-up) stay short—boosting completion and depth.

The power of follow-up questions

We can’t emphasize this enough: follow-up questions are where the richest feedback lives. Instead of relying on respondents to offer clarification on their own, Specific’s AI follow-up questions feature automatically asks smart, dynamic questions, in real time, based on the user’s last reply—much like a skilled interviewer would, but at scale.

• Customer: “I think the pricing is a bit high.”

• AI follow-up: “Could you tell us more about what makes our pricing feel high? For example, is it compared to a specific competitor or a certain feature?”

Without these follow-ups, you might get vague feedback—leading to guesswork or wasted time sending more emails. Thanks to automated probing, you uncover specifics quickly, and the respondent feels truly heard.

How many followups to ask? Generally, two to three follow-ups per question give you a rich, actionable conversation, and with Specific you can configure a skip option once you’ve collected the details you need. Keeping it concise helps maximize survey completion rates—especially when you want candid, in-the-moment feedback rather than survey fatigue.

This makes it a conversational survey: Your survey flows much like a real conversation, building trust and driving depth—key to gathering honest, high-quality responses.

AI survey analysis is effortless with tools like Specific—our AI-powered analysis makes even large sets of open-ended feedback easy to digest. You can analyze all responses in seconds with AI, surfacing key insights from messy text—no manual sorting required.

Automated follow-up questions make surveys feel alive—and there’s no substitute for seeing it in action. Try generating a conversational survey and discover just how powerful this approach can be.

How to prompt chatgpt to create customer survey questions about value for money

Prompting AI (like ChatGPT or Specific’s AI survey generator) is easy, but you’ll always get better questions if you give more background. Here’s how to frame your prompts for better survey output:

Start with the basics:

Suggest 10 open-ended questions for Customer survey about Value For Money.

But for richer, more targeted questions, add details:

We’re an e-commerce company surveying recent customers about whether our pricing matches the experience and features they got. Please suggest 10 open-ended questions to learn what influences their perception of value for money, gaps, and areas for improvement.

For additional structure, ask:

Look at the questions and categorize them. Output categories with the questions under them.

Then review the categories (maybe: Product Experience, Pricing Transparency, Competitive Comparison) and prompt again:

Generate 10 questions for the Product Experience and Pricing Transparency categories.

The more context you give, the sharper your survey questions will be.

What is a conversational survey?

A conversational survey is an interactive, chat-style interview that adapts in real time, asking smart follow-ups based on each answer. Unlike a rigid list of webform questions, this approach creates a two-way conversation—respondents feel heard, and you get higher-quality feedback.

The magic of AI survey generators like Specific is that anyone can launch these rich, dynamic surveys in seconds, with the AI asking clarifying questions as needed and then summarizing results automatically. Compare that with building classic surveys by hand, sending follow-up emails, and later sorting through piles of unstructured data. It’s simpler, much more scalable, and matches how people actually talk.

Why use AI for customer surveys? AI survey tools make it radically easier to ask great questions, keep people engaged, and analyze feedback instantly—unlocking deeper customer insights while saving you time.

If you want step-by-step help on building your first conversational survey, check out our guide on how to create a customer survey about value for money.

AI surveys let you focus on insight and action, not tedious survey setup—especially with Specific’s best-in-class user experience, making the feedback process smooth, conversational, and a pleasure for everyone involved.

See this value for money survey example now

Ready to design a customer value for money survey that actually sparks meaningful responses, probes deeper, and analyzes itself? Start with a conversational AI survey for richer insights—complete with automated follow-ups and instant AI-powered analysis.