Here are some of the best questions for an ecommerce shopper survey about pricing perception, plus tips for making them count. If you need to build a conversational survey fast, you can generate one with Specific in seconds.
Best open-ended questions for ecommerce shopper survey about pricing perception
Open-ended questions really let ecommerce shoppers explain why they think what they think. You get richer insights—stories, not just stats. Use open-ends when you want to surface details you might not expect, like unique reasons for price sensitivity or new attitudes around perceived value. These questions work best early in a survey or anywhere you want to explore nuance and context.
What makes you feel a product is “worth the price” when shopping online?
Can you describe a time when a product price made you hesitate to buy?
How do you decide if a discount or promotion is genuinely valuable?
When comparing brands, how much does price influence your final choice?
Tell us about the last time transparent pricing changed your decision to buy.
What information do you look for when judging if a product is priced fairly?
What is your reaction when final costs (like shipping or taxes) are added at checkout?
How do psychological price points (like $9.99 vs $10) affect your perception?
What type of pricing or offers instantly catch your attention?
Is there anything about online pricing that frustrates you or builds your trust?
Open-ended insights are foundational because online shoppers are highly sensitive to price changes and evaluate value in personal, unpredictable ways. According to research, transparent pricing—including info about shipping and taxes—builds trust and strongly impacts decisions. [1]
Best single-select multiple-choice questions for ecommerce shopper survey about pricing perception
Single-select multiple choice questions are perfect when you want to quantify preferences or get people into the flow of sharing feedback. Respondents find it easier to click and move on, and you get structured data that’s easy to segment and analyze. Use these when you need facts, to start a conversation, or as an anchor for deeper follow-up probing.
Question: When you shop online, which factor influences you the most when judging if a product is priced fairly?
Lowest price available
Brand reputation
Product quality
Discounts or promotions
Other
Question: How do you usually feel about prices that end in .99 (e.g., $9.99 instead of $10) on ecommerce sites?
I think they make products feel cheaper
I don’t notice or care
I feel they are marketing tricks
They make me trust the brand less
Question: Which pricing information is most important for you before making a purchase?
Total (including shipping & taxes up front)
Availability of discounts & promos
Clear return policy
Product comparison vs similar items
When to followup with "why?" Use a follow-up "why?" directly after a choice to get at motivations or context. For example, if someone chooses "Discounts or promotions", ask: "Why are discounts more important to you than other factors?" This turns quick clicks into actionable feedback about pricing psychology.
When and why to add the "Other" choice? If your list of choices isn’t exhaustive—like favorite pricing factors—always add "Other." Following up on "Other" helps uncover unexpected insights and shopper motivations that may influence your pricing strategy.
NPS for ecommerce shopper pricing perception: why and how to include it
The NPS (Net Promoter Score) question asks: “How likely are you to recommend [store/brand] to others based on your pricing experience, from 0-10?” This classic metric is hugely valuable for pricing perception. It directly links pricing to shopper loyalty and word-of-mouth. Use NPS alongside follow-up questions to discover actionable drivers of price-based advocacy or dissatisfaction. You can add an NPS survey about pricing perceptions for ecommerce shoppers with Specific in a click.
The power of follow-up questions
Don’t stop at the first answer. Follow-ups dive deeper, clarify the “why,” and uncover the nuance behind every response. With AI-powered follow-up questions in Specific, we turn basic surveys into a real conversation. The AI instantly generates smart, relevant follow-ups in context—so you get richer insights while the experience stays smooth for respondents. This saves tons of time otherwise spent chasing respondents via email, and makes every answer count.
Shopper: "I always look for discounts."
AI follow-up: "Can you give an example of a recent discount that made you buy something you otherwise wouldn’t have?"
How many followups to ask? Typically, 2–3 follow-ups give you the context you need. But be flexible—sometimes, once you get a clear, actionable answer, you should move right to the next topic. With Specific, you can adjust this setting to match your feedback goals, ensuring respondents never feel interrogated.
This makes it a conversational survey: every response leads naturally to the next question, just like a real conversation. This is the magic behind especially high response quality in conversational surveys.
AI survey response analysis is easy: Even if you collect a lot of open-text data, it's simple to analyze survey responses with AI. AI-powered tools surface themes, emotions, and actionable insights instantly.
These automated follow-up questions are a new way to get honest, on-the-spot insights. Try generating a survey with Specific and see just how different this feels.
How to prompt ChatGPT (or GPTs) for great ecommerce pricing perception questions
You don’t have to be an expert—just use plain language. Try this for starters:
Suggest 10 open-ended questions for ecommerce shopper survey about pricing perception.
But remember, AI always does better with more context. Tell it about your audience, goals, and situation. Here’s an example:
We run an ecommerce store and want to understand how customers perceive our pricing, including discounts, transparency, and psychological pricing tactics. Suggest 10 open-ended questions to uncover what drives their purchase decisions.
When you want to organize or prioritize feedback, continue the conversation:
Look at the questions and categorize them. Output categories with the questions under them.
After you’ve got categories that matter to you (say “trust,” “perceived value,” etc.), ask directly:
Generate 10 questions for categories trust, perceived value, and psychological pricing.
This process makes it easy to brainstorm, iterate, and target your survey’s focus—no research background required.
What is a conversational survey?
Conversational surveys feel like a real chat, not a boring form. Instead of static paper or web forms, you interact in real-time, one engaging question at a time. The AI listens, adapts, and probes until it uncovers the full story behind a response—especially essential for topics like pricing perception, where feelings and motivations are nuanced.
With AI survey generators like Specific, you can design, personalize, and launch a conversational survey in minutes. This means fast feedback, richer data, and much less mental overhead for everyone involved.
Manual Surveys | AI-Generated Surveys |
|---|---|
Hand-write questions, logic, and analysis | Prompt AI and instantly get tailored questions (and built-in follow-ups) |
Risk missing insights (no follow-ups) | Digs deeper with on-the-spot probing for clarity |
Static forms—can feel tedious | Conversational, fun, and engaging for respondents |
Manual analysis of responses | AI summarizes and highlights themes automatically |
Why use AI for ecommerce shopper surveys? Because AI lets you go way past basic feedback. Conversational survey platforms like Specific use AI to create, run, and understand your survey—all while making the process fun and tactile for both you and your shoppers. It’s a smarter, easier way to surface real pricing insights and act on them.
For a guide on creating a pricing perception survey from scratch, see our article on how to create an ecommerce shopper survey about pricing perception. You’ll see how quickly Specific’s AI survey builder gets you off the ground—and why the user experience is best-in-class for conversational surveys.
See this pricing perception survey example now
Turn shopper perceptions into instant insights—see a conversational survey in action and experience how AI-powered follow-ups and effortless analysis make collecting actionable pricing feedback radically easier.