Best questions for hotel guest survey about overall satisfaction

Here are some of the best questions for a hotel guest survey about overall satisfaction, along with actionable tips for crafting them. You can build your own AI-powered conversational survey in seconds using Specific—just generate your custom survey instantly.

Best open-ended questions for a hotel guest survey about overall satisfaction

Open-ended questions give guests freedom to share what really matters to them—often revealing insights you’d otherwise miss. These questions are perfect for uncovering hidden pain points, unexpected highlights, or subtle patterns in guest experience. We use them when we want authentic feedback that goes beyond tick-box answers and surface-level ratings. In fact, focusing on open-ended responses leads to richer feedback, which is vital since each one-point improvement on guest satisfaction scores can drive an impressive boost to hotel revenue. [1]

1. What was the most memorable part of your stay with us?

2. Was there anything about your experience that surprised you—good or bad?

3. How did our staff impact your overall impression of our hotel?

4. If you could improve one thing about your stay, what would it be?

5. What expectations did you have that were met or exceeded?

6. Which aspects of your room would you highlight for future guests?

7. Did you encounter any issues or inconveniences during your stay?

8. How did you feel about the amenities we offered?

9. Can you describe how our location affected your visit?

10. Is there anything else you’d like to share about your overall satisfaction?

Best single-select multiple-choice questions for hotel guest surveys about overall satisfaction

Single-select multiple-choice questions make it easy to quantify feedback and spot trends across many guests. They also help break the ice—sometimes it’s less intimidating for someone to click a button than to type a detailed answer. That quick start can encourage engagement and higher response rates. In fact, keeping surveys concise and focused on a handful of core questions helps ensure guests finish the survey. [2]

Question: How would you rate your overall satisfaction with your recent stay?

• Very satisfied

• Satisfied

• Neutral

• Dissatisfied

• Very dissatisfied

Question: Which factor most influenced your satisfaction?

• Room comfort

• Staff friendliness

• Location

• Amenities

• Price/value

• Other

Question: Would you consider staying with us again in the future?

• Definitely

• Maybe

• Probably not

When to follow up with "why?" When a guest selects an answer, it’s the best moment to dig in deeper. For example, if someone chooses “Neutral” satisfaction, we always ask “Why did you feel that way?” This lets us understand the reasoning behind their choices, and often uncovers issues or delights not caught by the options.

When and why to add the "Other" choice? Always include "Other" when you can't predict every possible answer. Follow-up questions on that selection uncover insights that can highlight missing features or unique experiences—things your existing categories just can’t capture. It’s low effort but can yield high-impact discoveries.

The NPS question: does it make sense for hotel guest overall satisfaction?

Absolutely—Net Promoter Score (NPS) is one of the most widely used benchmarks for guest loyalty. It asks, “How likely are you to recommend our hotel to a friend or colleague?” on a 0–10 scale. The main advantage is that you get a simple, actionable number to track over time, but the open follow-ups after guests respond are where the real value lies. NPS is tightly correlated with both satisfaction and revenue, and brands like Marriott measure it to track guest experience impact at scale. [1] If you want to try it, you can instantly generate an NPS survey for hotel guests about overall satisfaction—all with one click.

The power of follow-up questions

If you’re not using smart, automated follow-up questions, you miss the context that actually tells you why guests feel a certain way. We rely on Specific’s automatic AI follow-up questions to dig deeper conversationally, just like an expert interviewer. This not only saves us time (no more manual email ping-pong!), but it feels natural for guests. Surveys powered by dynamic follow-ups get richer, more actionable feedback in real time.

• Hotel guest: “The room was okay, but nothing special.”

• AI follow-up: “Could you tell us more—was it the layout, cleanliness, or something else that made the room feel just okay?”

How many follow-ups to ask? In practice, 2–3 well-placed follow-ups are enough to get the full story. We always recommend giving an option to skip if the core information is already there—Specific lets you adjust this setting for every survey.

This makes it a conversational survey, not just a traditional web form. That means more honest answers, better completion rates, and a feedback process that feels like a natural conversation.

AI survey response analysis and follow-up features make analyzing guest responses a breeze, no matter how much unstructured text you collect. See exactly how easy AI-powered hotel guest survey analysis can be—you won’t be sifting through hundreds of open text boxes by hand.

The conversational and automated follow-ups are genuinely a game-changer for hotels—give it a try and generate an instant survey now. You’ll see the difference immediately.

How to prompt ChatGPT (or GPT-4) for hotel guest satisfaction questions

Curious how to get even more great questions with AI? We use prompts that get to the heart of what matters for your guests. Start simple, then refine:

Your first prompt could be:

Suggest 10 open-ended questions for Hotel Guest survey about Overall Satisfaction.

But you’ll get much better questions from AI if you give it more context. For instance, add a few sentences about your hotel, audience, goals, timing, and focus:

We run a boutique hotel in a busy city. Our guests are a mix of business and leisure travelers, many returning multiple times. Please generate 10 open-ended questions for a guest satisfaction survey aimed at identifying both operational strengths and any hidden pain points, with a focus on room experience, staff, and amenities.

Want to organize your questions for clarity? Try:

Look at the questions and categorize them. Output categories with the questions under them.

After that, review the categories, pick those you most care about (like "room experience" or "staff interactions"), and prompt further:

Generate 10 questions for categories room experience, staff, and amenities.

What is a conversational survey?

A conversational survey is more than just a form—it’s an interactive chat that adapts in real time to what your guest shares. Unlike manual survey building, where you’re writing every question and branching by hand, AI-powered builders like Specific’s survey generator let us move fast. We can simply describe what we need, and the AI creates a tailored, expert-level survey in seconds. No more survey-building fatigue!

Why use AI for hotel guest surveys? Because you’ll get higher engagement, save hours of setup time, and finally analyze open-text responses without manual data wrangling. AI survey examples unlock insights that forms just can't touch. If you’re curious about building these surveys, see how to make a hotel guest satisfaction survey step-by-step—and experience just how different it feels compared to a classic Google Form.

We’ve found Specific offers a best-in-class user experience with conversational surveys. That smooth, frictionless chat format helps guests actually complete the survey, and encourages more thoughtful, in-depth feedback—less drop-off, more insights, no headaches.

See this overall satisfaction survey example now

Experience how AI-powered conversational surveys make collecting actionable guest feedback truly effortless. See how you can capture deeper insights, personalize each interaction, and boost your hotel’s performance with just a few clicks. Try it for yourself and transform your guest surveys—now.