Best questions for hotel guest survey about sustainability practices

Here are some of the best questions for a hotel guest survey about sustainability practices, plus tips on how to create them. You can build a tailored survey in seconds using Specific—just prompt and go; the AI does the heavy lifting.

Best open-ended questions for hotel guest survey about sustainability practices

Open-ended questions are your ticket to meaningful insights. When you want context, detail, and feedback you didn’t even think to ask about—these are your best friends. Respondents aren’t boxed in; you’ll get words, stories, and suggestions—gold for making sustainability real (and not just marketing fluff). Industry reports show that over 60% of hospitality businesses see richer insights from open-ended survey questions compared to closed ones [1].

1. What sustainable practices did you notice during your recent stay with us?

2. Can you describe an experience where our hotel’s sustainability efforts impressed or disappointed you?

3. How important are environmentally friendly amenities to your hotel choice? Please elaborate.

4. What’s one thing we could do to make your stay even more eco-friendly?

5. Have you experienced any inconvenience because of our green initiatives? Tell us about it.

6. What hotels or destinations have best convinced you of their sustainability? What did they do right?

7. How do you feel about our waste reduction policies (like towel/linen reuse, recycling)?

8. In your opinion, what sustainable practice do you wish more hotels would adopt?

9. What could we communicate more clearly about our sustainability efforts?

10. If you had a magic wand, what one change would you make to improve our environmental impact?

Best single-select multiple-choice questions for hotel guest survey about sustainability practices

Sometimes, less is more. If you need to quantify opinions quickly, compare results across lots of guests, or gently kick off deeper dialogue, single-select multiple-choice questions are your go-to. They’re fast for guests and make analyzing trends a breeze. And honestly, picking from a list is often less intimidating than a blank box—let people start with a click, then ask more (“why?”) in followups. Studies and industry publications note that combining structured questions with open follow-ups doubles actionable feedback quality [2].

Question: Which of the following sustainable amenities did you use during your stay?

• Recycling bins in the room

• Refillable toiletry dispensers

• Energy-saving lighting

• None of the above

Question: How aware were you of our sustainability initiatives before your arrival?

• Very aware

• Somewhat aware

• Not at all aware

• Other

Question: How likely are you to choose a hotel again based on its environmental policies?

• Very likely

• Somewhat likely

• Unlikely

• Not sure

When to followup with "why?" Follow up whenever you want color behind the stats: if a guest selects “Unlikely” for eco-friendly preference, ask “Can you share what would make sustainability a deciding factor for you?” You’ll uncover nuance no checkbox can provide.

When and why to add the "Other" choice? If your list might miss a guest’s real experience, include “Other.” This lets people surface new insights—and Specific can trigger a follow-up to ask what “Other” means, so you never miss an unexpected gem.

NPS question: Would it make sense here?

NPS (Net Promoter Score) asks guests, “How likely are you to recommend our hotel to friends or colleagues, based on our sustainability practices?” This is powerful because it directly links your green efforts to loyalty and word-of-mouth. In fact, WTTC research found hotels with strong sustainability programs enjoy higher loyalty scores and recommendations [2]. Our favorite part: you can segment NPS results by eco-conscious guests for even sharper insights. You can instantly build a Sustainability Practices NPS survey using Specific’s generator.

The power of follow-up questions

AI-powered automated follow-up questions are a game-changer—it’s not just about asking “why” once, but keeping the conversation going naturally. With Specific’s automated AI follow-up questions, you don’t have to script endless if-then logic. The GPT-based AI listens, probes, and surfaces genuine context in real time, so you get more complete feedback—no chasing down guests later.

• Hotel guest: “I used some of the green amenities.”

• AI follow-up: “Which amenities did you find most useful or memorable—and why?”

Context like that drives real improvements that basic surveys miss.

How many followups to ask? Generally, 2-3 smart followups after each open answer are enough. Specific lets you set limits, so the conversation never feels robotic, and guests can skip ahead once you have the details you need.

This makes it a conversational survey—guests feel heard, not interrogated, and engagement skyrockets.

AI survey response analysis—It’s easy to analyze rich unstructured text with AI. Even long conversations are quickly summarized. Check out how AI survey response analysis transforms feedback into themes and actionable recommendations.

Automated follow-ups are a fresh approach. Try generating an AI-powered survey using Specific—it’s eye-opening to watch the conversation unfold in real time.

How to prompt AI (like ChatGPT) to generate great hotel guest survey questions about sustainability

Want to DIY your survey content with AI tools like ChatGPT? Start simple, then add context for better results. Here’s a basic starting prompt:

Suggest 10 open-ended questions for Hotel Guest survey about Sustainability Practices.

Better yet, add layers of detail: describe your hotel size, audience, and specific information you seek. Like this:

I manage a mid-size city hotel, and want to learn which eco-friendly practices guests notice or value. Suggest 10 insightful open-ended questions I could use in a conversational survey.

Once you have initial questions, sort them by topic:

Look at the questions and categorize them. Output categories with the questions under them.

Identify themes worth exploring—waste reduction, guest education, green amenities, etc.—then prompt AI to drill down:

Generate 10 questions for guest education and green amenities.

What is a conversational survey? (And how AI survey generation is better)

Conversational surveys aren’t just chatbots—they’re smart, dynamic interviews. The survey adapts as guests reply; follow-ups change, tone adjusts, and the whole experience feels like a two-way conversation, not a questionnaire. Respondents want to engage—and when you use an AI survey generator, asking great questions is instant, not hours of form-building.

Why use AI for hotel guest surveys? Because the more tailored your questions, and the more natural the conversation, the better answers you’ll get. AI survey examples—especially conversational survey formats—turn feedback into a dialogue, not just a task. And with Specific, you’ll notice the experience is both high-quality and truly effortless for everyone involved.

Want step-by-step instructions? Take a look at our guide on creating a sustainability survey for hotel guests.

See this sustainability practices survey example now

Try generating your own sustainability practices survey—see how engaging, conversational questions deliver better feedback, fast. Specific’s AI-powered approach means you get actionable insights you can trust—plus a seamless experience for every guest.