Best questions for user survey about integration needs

Here are some of the best questions for a user survey about integration needs, plus tips on how to design them. If you want to build your own, you can generate a user integration survey in seconds with Specific, leveraging AI-powered question logic and dynamic follow-ups.

Best open-ended questions for a user survey about integration needs

We get asked a lot about which types of questions yield the richest, most actionable insights. Open-ended survey questions are where you’ll uncover the unexpected—stuff you never would have thought to ask about. The main benefit? Open-ended responses let users tell you exactly what they want, with all the nuance and context you could hope for. According to research, open-ended questions help you access deeper opinions, surface surprising insights, and understand users in their own words—which can shape smarter integration decisions and roadmaps. [1]

But it’s not just about data richness. In practice, open text can surface issues and opportunities that rigid multiple choice questions miss. A study across 75,769 patient surveys reported that 76% of users added comments—and more than 80% of managers found this qualitative feedback very useful for improvement. [2] If you want to make a difference, this is where you start.

Here are our favorites for a user survey about integration needs:

1. What are the main tools or systems you wish could seamlessly connect with our platform?

2. Can you describe a real-world workflow where an integration would save you time or reduce frustration?

3. What’s the most significant integration challenge you’ve experienced with our product?

4. If you could automate any process between our product and another tool, what would that be?

5. Are there any integrations you expected us to have, but didn’t find?

6. How do you currently handle data transfer or communication across different apps you use?

7. Tell us about a recent frustration involving multiple products not working together as you’d like.

8. Which integrations would have the biggest impact on your team’s efficiency?

9. What security or privacy considerations are most important to you when it comes to integrations?

10. How would your daily work improve if your integration wishlist was fulfilled?

We always recommend starting your survey with a couple of open-ended questions before narrowing to choices. Just remember: open-ended questions do require a bit more effort from your users—which is why it’s crucial to balance them out for higher response rates. Surveys with too many open-ended items can have nonresponse rates over 18%—so keep things focused and respectful of users’ time. [3]

Best single-select multiple-choice questions for a user survey about integration needs

Single-select multiple-choice questions shine when you want to quantify patterns fast, or spark the conversation so users aren’t staring at a blank box. Sometimes, giving people a shortlist helps them focus, and once you know their choice, you can dig deeper with follow-up questions for more color.

Question: Which type of integration is most valuable to you?

• Data import/export

• Real-time data sync

• Automated notifications

• Single sign-on (SSO)

• Other

Question: How important is it for our product to integrate with your existing tools?

• Critical – can’t use our product without them

• Very important – boosts productivity

• Nice to have

• Not important

Question: Which platform would you most like to see integrated with us next?

• Slack

• Salesforce

• Google Workspace

• Microsoft Teams

• Other

When to follow up with "why?" Always add a follow-up "why" if you want depth. For example, after “Which platform would you most like integrated next?” ask, “Why is that platform important to your workflow?” That’s where you discover the reasons, pain points, and hidden context behind their choice—and those “why’s” drive meaningful improvements.

When and why to add the "Other" choice? Always consider “Other”—especially if your audience could need something not on your radar. If a user picks “Other,” following up with an open-ended prompt lets you capture edge cases or fresh integration ideas you might never anticipate yourself.

Net Promoter Score (NPS) for user survey about integration needs

Should you use an NPS-style question in an integrations survey? Absolutely. NPS is a classic for a reason—it cuts to the chase: “How likely are you to recommend our product to a friend or colleague?” For integrations, you can tailor it: “How likely are you to recommend our product, based on its ability to integrate with your workflow?” This angle helps you understand if your integration strategy directly influences user satisfaction and advocacy.

NPS scores offer a quick metric. But the real value is unlocked with follow-ups: ask detractors what integration gaps hold them back. For more, you can use a specialized integration NPS survey template and start iterating.

The power of follow-up questions

If you want real insights rather than just noise, automated follow-up questions are a must. We built Specific around this, since true understanding rarely comes from one-line answers. AI-powered follow-ups probe further, clarify intent, and gather context—live, inside the survey—just like an expert interviewer.

• User: “We want a Slack integration.”

• AI follow-up: “Can you describe a specific workflow you’d like to automate with Slack?”

Without that follow-up, you just get a wishlist. With it, you learn what actually matters and why—which has real impact on your roadmap or product priorities.

How many followups to ask? Generally, 2-3 follow-ups per question yields plenty of detail without overwhelming the respondent. Specific lets you set this—and allows skipping to the next question when you’ve gathered enough info. That balance ensures surveys don’t get exhausting.

This makes it a conversational survey: by blending open questions, choices, and smart follow-ups, you create a true dialogue—not a static checklist.

Unstructured feedback? No problem. Thanks to AI analysis, even large volumes of free-text answers are easy to process. You can analyze free-text responses and distill themes without sorting hundreds of replies by hand.

Try this modern approach. These automated, expert-level follow-ups are a new standard. Build a survey, watch how follow-ups change the conversation, and see what deeper insight really feels like.

How to use prompts to get great survey questions from GPT

Maybe you want ChatGPT (or any LLM) to draft user integration survey questions from scratch. The simplest starting point is this:

Suggest 10 open-ended questions for user survey about integration needs.

But AI gets way better with specifics (no pun intended). Give context about your users, your situation, and your goals:

We build project management software for SaaS teams. Generate 10 open-ended questions to understand user integration needs—what existing tools they rely on, their workflow challenges, and which integrations would create the most value.

Once you have an initial set, structure and categorize them for clarity:

Look at the questions and categorize them. Output categories with the questions under them.

Select the most interesting categories, and ask the model to go deeper where it matters:

Generate 10 questions for the category "data sync challenges" and 10 for "collaboration tool integrations".

What is a conversational survey, and why AI makes it better

Conversational surveys are fundamentally different from drip forms or static checklists. They feel like a friendly exchange, adapting to the respondent and asking smart, relevant follow-ups. This is where AI shines. With Specific’s AI survey builder, you can launch a conversational survey that adjusts in real time—getting you richer, more honest input.

Why use AI for user surveys? Because it’s faster, less manual, and frankly—more fun for both sides. AI surveys ask sharper questions, adapt to replies, and analyze feedback for you. When you try a conversational survey for integration needs, it changes the quality and scale of the insights you collect.

Specific delivers the best-in-class user experience for conversational surveys—making the feedback journey simple and engaging for everyone. Curious how it works? See how to create an AI-powered user survey with our tools, and explore the difference.

See this integration needs survey example now

Your users will tell you exactly what integrations they need—if you ask the right questions and follow-ups, in the right format. Start now to capture detailed, actionable insights in minutes, while enjoying the unique advantages of an AI-powered conversational survey.