This article will guide you on how to create a B2B Buyer survey about Onboarding Expectations. With Specific, you can build this kind of survey in seconds—just generate the questions, and you’re ready to collect rich insights.
Steps to create a survey for B2B Buyers about onboarding expectations
If you want to save time, just generate a survey with Specific.
Tell what survey you want.
Done.
You really don’t even need to keep reading: AI instantly assembles expert-level B2B Buyer onboarding expectation surveys for you. Each survey can ask smart, automatic followup questions tailored to every respondent, so you get insights that go well beyond basic checkbox answers. You can explore many more ways to create semantic surveys with Specific, but AI does the heavy lifting.
Why running a B2B Buyer onboarding expectations survey matters
If you’re not running regular B2B Buyer onboarding expectation surveys, you’re leaving critical feedback untapped. Understanding where your onboarding process excels—or falls short—directly impacts customer satisfaction, retention, and speed to value. Let me underline this: 83% of B2B buyers say slow onboarding is a dealbreaker [1]. That’s not a rounding error; it’s practically universal.
58% of enterprise buyers want access to onboarding documentation—on their own, with no hand-holding [2]. If you don’t know if you’re meeting these expectations, you’re probably not.
63% of customers weigh your onboarding program when making a buying decision [3]. Your onboarding isn’t just “after the sale”—it’s part of what gets you in the room in the first place.
84% say getting info from suppliers just takes too long [4].
The importance of a B2B Buyer recognition survey comes down to continuous feedback: you spot gaps, identify friction, and find out what actually matters to real buyers in real-world onboarding situations. If you skip these surveys, the benefits of consistent B2B Buyer feedback—like higher retention, faster adoption, and happier buyers—slip through your fingers.
What makes a good survey on onboarding expectations
A strong B2B Buyer onboarding expectations survey focuses on two metrics: quantity and quality of responses. You want both. A long, boring form gets ignored; a dull AI chat gets skipped. So, what works?
Ask clear, unbiased questions. Don’t push respondents toward a “right” answer—probe for honest, authentic feedback.
Use a conversational tone. When buyers feel like they’re chatting with a real person (or smart AI), participation and candor go up.
Balance open-ended and multiple-choice. Some insights you can count; others, you need to hear in the buyer’s own words.
Bad Practices | Good Practices |
|---|---|
Jargon-heavy language | Clear, layman’s terms |
Leading or biased questions | Neutral, non-judgmental phrasing |
Condensed into a boring web form | Conversational Q&A, natural flow |
No space for “why” or elaboration | Followups for deeper context |
Great surveys uncover friction, language, and barriers you’d never spot with generic rating scales. When buyers reply in detail and you see high completion rates, you know your survey design is working.
Best B2B Buyer question types and examples about onboarding expectations
Getting the full picture means using the right mix of survey question types. The best B2B Buyer surveys on onboarding expectations allow buyers to reply in their own words, but also quantify key areas for easy analysis (see more question ideas and tips).
Open-ended questions. Start with these to get honest, in-depth perspective. Use them when you want detailed stories or “what’s missing” feedback. For example:
“What was the single biggest challenge you faced during onboarding?”
“If you could improve one thing about our onboarding process, what would it be?”
Single-select multiple-choice questions. These are quick to answer and help quantify issues. They’re great for benchmarking and tracking over time.
Which onboarding resources did you use most?
Documentation portal
Onboarding call with support
In-product tours
None of the above
NPS (Net Promoter Score) question. Perfect for measuring overall onboarding satisfaction (“How likely are you to recommend our onboarding experience to a colleague on a scale of 0–10?”). You can generate a tailored NPS survey for B2B Buyers’ onboarding expectations with one click.
On a scale of 0–10, how likely are you to recommend our onboarding experience to a colleague?
Followup questions to uncover "the why." These matter most when an answer is unclear or needs more explanation. If a buyer says, “Support was helpful but slow,” followups dig into what “slow” means. Example:
“You mentioned onboarding was ‘slow.’ Can you describe which steps felt delayed or frustrating?”
If you want more inspiration, browse deeper question examples and advanced survey-writing tips.
What is a conversational survey—and why it wins for B2B Buyer onboarding
A conversational survey is more than a form—it’s an interactive chat where the AI responds and asks followups in real time. This format boosts completeness and honesty, as B2B Buyers feel they’re “talking” not just checking boxes. Compare this to traditional manual survey creation:
Manual Survey | AI-generated Conversational Survey |
|---|---|
Static, single-pass web forms | Dynamic chat, adapts in real time |
No real follow-up | AI probes for rich detail |
Takes forever to design | Survey built in seconds |
Low engagement | Feels like a real conversation |
Why use AI for B2B Buyer surveys? Simple: you can launch, revise, and analyze conversational AI surveys in seconds. It removes the guesswork from survey design and puts the power of expert interviewing at your fingertips. If you want to explore how the process works, check out our step-by-step guide to creating smart AI surveys.
Specific has redefined conversational survey user experience—it’s engaging for your buyers, and it streamlines feedback for you. Whether it’s onboarding, product feedback, or CX improvement, a conversational survey on Specific sets a new standard for data collection.
The power of follow-up questions
Open-ended responses from B2B Buyers are gold—but only if you ask the right follow-up questions. Learn more about automated AI followups here, but here’s the core idea: Specific’s AI springs into action with smart, in-the-moment followups, just like a seasoned researcher. It saves hours you’d otherwise spend chasing buyers by email for clarification or hopping on extra calls.
B2B Buyer: “The onboarding was good but took a while.”
AI follow-up: “Could you share which parts of the onboarding felt especially slow?”
How many followups to ask? Usually, two to three good follow-up questions provide enough context without being annoying. Specific lets you set how deep the probing goes—after enough detail, the survey naturally moves to the next question.
This makes it a conversational survey—the interview feels seamless, not like a static form. That simple dialogue is where you unlock depth and nuance in responses.
Analyzing, qualitative insight, AI-powered analysis—all possible even at scale. Even with lots of detailed, unstructured feedback, AI survey response analysis tools make reviewing and summarizing B2B Buyer onboarding insights simple (see analysis guide).
Automated followups are new—but once you try generating a survey, you’ll never want to go back to static forms.
See this onboarding expectations survey example now
Launch your survey in seconds, capture better insights, and deliver a standout onboarding experience—B2B Buyers expect nothing less.