This article will guide you on how to create an Ecommerce Shopper survey about Email Marketing Relevance. With Specific, you can build your survey in seconds—no hassle, no manual setup, just straightforward results.
Steps to create a survey for Ecommerce Shoppers about email marketing relevance
If you want to save time, just generate a survey with Specific. It’s genuinely that easy.
Tell what survey you want.
Done.
You don’t even have to read further. Using modern AI survey generators like Specific, you get surveys crafted in seconds—expert-level, with smart follow-up questions built in to deliver deep insights from every Ecommerce Shopper. The end result? Rich, actionable feedback you simply couldn’t gather from static survey forms.
Why surveying ecommerce shoppers about email marketing matters
Let’s be honest, if you’re not running surveys about email marketing with your Ecommerce Shoppers, you’re leaving money—and vital insights—on the table. Here’s why it matters so much:
Email marketing delivers an impressive ROI of 4,400%, meaning businesses earn $44 for every $1 spent, and that’s just the average [1].
In the eCommerce world, email marketing generates $45 for every $1 spent, making it one of the most powerful and efficient marketing channels [2].
Personalized emails see open rates 5.7% higher than generic ones—a sign that relevance is everything [3].
By tapping actual feedback from your buyers, you can measure how relevant your emails feel, segment by what resonates (or doesn’t), and uncover friction points your analytics won’t show you. If you don’t ask, you’re missing out on:
Pinpointing which campaigns drive actual value
Understanding why shoppers ignore or love your emails
Improving conversion on abandoned cart flows—which have an average conversion rate of 18.64% [4]
Refining email timing, design, and personalization
The importance of Ecommerce Shopper recognition surveys comes down to this: feedback is your roadmap. Without running a survey like this, you’re operating blind to what your list really experiences or values.
What makes a good survey on email marketing relevance
If you want shoppers to give you genuinely useful answers, clarity and tone matter. A great Ecommerce Shopper survey about email marketing relevance nails these fundamentals:
Clear, unbiased questions: Avoid assumptions. Don’t steer people to desired answers. Instead, craft direct, neutral prompts.
Conversational tone: People are more open if the survey feels like a human chat (not a test). Ask questions as you would in conversation—natural and straightforward.
Bad practices | Good practices |
|---|---|
Double-barreled: “How helpful and visually appealing are our emails?” | Clear: “How helpful do you find our emails?” |
Leading: “Why do you love our deals?” | Unbiased: “What do you usually think about the promotions in our emails?” |
Your best measure for a good survey? High response rates and insightful, honest answers. If you’re only getting partial responses or short “it’s fine” comments, your survey isn’t doing its job—consider adjusting the wording, length, or introducing a more conversational approach.
What are the question types with examples for ecommerce shopper survey about email marketing relevance
One of the biggest factors in survey quality is your mix of question types. Each provides different strengths and fits different moments in your Ecommerce Shopper survey. If you want to go deeper on question design, check out this guide to best questions for ecommerce shopper surveys about email marketing relevance.
Open-ended questions allow Ecommerce Shoppers to elaborate on their experience, surfacing insights you hadn’t even thought to ask. They’re best used when exploring “why” behind an opinion, or uncovering unknown issues. Try these:
How do our marketing emails fit into your shopping decisions?
What’s one thing you’d change about the emails you receive from us?
Single-select multiple-choice questions are ideal for quickly quantifying common experiences and preferences—useful when you want structured data or to spot trends. For example:
Which of these best describes what you usually do when you get an email from us?
Open and read right away
Save to read later
Delete without opening
Unsubscribe
NPS (Net Promoter Score) question is the go-to for measuring overall loyalty or satisfaction. It gives you a simple, benchmarked metric and, when paired with a follow-up “why?”, delivers actionable context. Want an instant NPS survey for ecommerce shoppers about email marketing relevance? You can generate one in seconds. Example question:
On a scale from 0-10, how likely are you to recommend our email updates to a friend or colleague?
Followup questions to uncover "the why" come into play when you want to dig deeper after a structured reply. They turn surface-level responses into usable insights.
What would make our emails more useful or enjoyable for you?
Can you share a specific example of a recent email that felt relevant or irrelevant?
In short, mix and match question types based on what you want to learn, and always build in room for follow-ups where deeper insight is possible.
What is a conversational survey
A conversational survey is exactly what it sounds like—it feels like an actual chat, not a static form. Respondents answer one question at a time, and smart AI follows up in real time based on their previous reply. This makes the experience enjoyable, reduces survey fatigue, and helps you capture in-depth, authentic responses.
With traditional/manual survey tools, you’re writing every question and follow-up from scratch, then piecing together logic that’s clunky at best. By contrast, an AI survey generator builds a natural conversation in seconds, making it far easier to produce thoughtful Ecommerce Shopper surveys and iterate quickly.
Manual survey creation | AI-generated conversational survey |
|---|---|
Manual form building, logic setup, hard to scale | Create in seconds from a simple prompt, auto-applies expert logic |
One-size-fits-all questions | Dynamic follow-up tailored to every respondent |
Easy to skip or ignore hard questions | Conversational probing keeps respondents engaged |
Why use AI for ecommerce shopper surveys? The difference is night and day. AI survey examples aren’t just faster—they’re richer, more adaptive, and deliver higher quality data. If you want seamless creation (and analysis) of conversational surveys, Specific’s platform is built for this. The UX is friendly and distraction-free, so respondents focus on their answers, not navigation.
If you’re curious about how this kind of survey is created, we break it down in our guide on how to analyze responses from ecommerce shopper surveys.
The power of follow-up questions
The real magic of conversational surveys comes from well-timed follow-up questions. Check out how automated AI follow-up questions work in practice—they turn vague comments into actionable feedback, all in real time. With Specific, AI asks context-aware, expert-level follow-ups based on the user’s actual answer, meaning you capture details you’d normally miss (without sending another email).
Ecommerce Shopper: “I sometimes ignore the emails.”
AI follow-up: “Could you share what usually makes you ignore them? Is it the subject line, timing, or something else?”
How many followups to ask? In general, 2–3 targeted follow-ups are enough to gather solid context. You want depth but not fatigue. With Specific, you can adjust these settings so your survey adapts—moving on as soon as you get a useful answer, never dragging the conversation unnecessarily.
This makes it a conversational survey: The back-and-forth flow transforms a flat experience into a dialogue. Respondents feel heard, not interrogated—and your insights get clearer with every answer.
AI survey analysis, response synthesis, and theme extraction become easy, even with lots of unstructured qualitative feedback. We wrote about it in detail in our article on analyzing survey responses. No more combing through endless verbatims—AI organizes your findings and lets you dig into themes instantly.
Automated follow-up questions aren’t just a feature—they’re a new way to get meaningful answers. If you haven’t tried it, generate a survey now and see the difference for yourself.
See this email marketing relevance survey example now
Ready to see the impact for yourself? Try a conversational survey for Ecommerce Shoppers about email marketing relevance, and unlock richer, real insights that drive your strategy forward–all with a few clicks.