This article will guide you on how to create an ecommerce shopper survey about promotions and discounts. With Specific, you can build your survey in seconds—no hassle, just results.
Steps to create a survey for ecommerce shoppers about promotions and discounts
If you want to save time, just click this link to generate a survey with Specific. It really is this simple:
Tell what survey you want.
Done.
You don't even need to read further if you're in a hurry. The AI does the work by creating a professional, ready-to-use survey—leveraging years of research expertise. It even handles the followup questions for you, so you get deep, valuable insights without lifting a finger. For more flexibility or to create any survey from scratch, the AI survey generator is always right there.
Why understanding promotions and discounts matters
Let’s be clear—missing out on ecommerce shopper feedback about promotions and discounts means missing real revenue. Consider these:
Approximately 93% of shoppers have used coupons during their shopping trips—almost everyone is influenced by discounts, and not knowing their perspective is like flying blind. [1]
80% of consumers said they were more likely to purchase if they found a deal or discount. [1]
If you’re not running these surveys, you risk leaving money on the table. Discount offers shape buying habits, determine brand loyalty, and influence whether shoppers return. Over 40% of businesses report increased sales after offering online coupons, and shoppers spend 37% more when they have coupons. [1]
So, if you care about reducing cart abandonment, building loyalty, and uncovering what really works, regular feedback is non-negotiable.
What makes a good ecommerce shopper survey on promotions and discounts?
The best promotion survey questions aren’t just a checklist—they invite real opinions in a conversational tone and are clear and unbiased. That keeps both response rate and honesty high.
Here’s what sets a great survey apart:
Concrete, unbiased questions avoid leading the respondent and keep data reliable.
Conversational language ensures the shopper feels at ease, so they answer thoughtfully.
Focus on both the quantity and quality of responses.
Bad Practices | Good Practices |
|---|---|
Leading questions: “Don’t you love discounts?” | Neutral questions: “How do discounts affect your purchase decision?” |
Complex language | Simple, conversational language (“What kind of deals do you look for?”) |
No followups | Smart followups to understand “why” |
At the end of the day, a survey is only as good as the insights you get from it. High completion rates are useless if the answers are vague!
Question types and examples for an ecommerce shopper survey about promotions and discounts
Choosing the right question format is foundational. Every survey should mix open-ended, multiple-choice, and NPS questions to capture a full picture.
Open-ended questions
Open-ended questions uncover the "why" behind shopper behaviors—revealing motivations, hesitations, and hidden needs. They’re perfect when you want deep insights that structured options can’t provide. For example:
What is the main reason you use discounts or coupons when shopping online?
Describe a time when a special offer changed your mind about making a purchase.
Single-select multiple-choice questions
These questions make analysis easy and are great for capturing preferences or frequency. For example:
What type of discount do you prefer most when shopping online?
Percentage discount (e.g., 20% off)
Cash reduction (e.g., $10 off)
Free shipping
Buy one, get one free
NPS (Net Promoter Score) question
NPS helps you measure loyalty and promoter strength—crucial for any ecommerce store. If you want to generate a tailored NPS survey instantly, see this quick NPS survey builder for ecommerce promotions. A solid NPS question for this audience looks like:
On a scale from 0-10, how likely are you to recommend this store’s promotions and discounts to a friend or colleague?
Followup questions to uncover "the why"
Always dig deeper. Followups clarify vague responses and reveal motivations, unlocking insights that drive actions. Using Specific’s AI-powered conversational surveys, these are triggered automatically and adapt to the respondent’s answer. For example:
Why do you prefer percentage discounts over cash reductions?
Can you give an example where a promotion influenced your final purchase?
Want more ideas? Check out our in-depth guide on the best questions for ecommerce shopper surveys about promotions and discounts—it’s stacked with example prompts and quick tips for maximizing engagement.
What is a conversational survey (and how AI makes it painless)
A conversational survey is a survey that feels like a real conversation—dynamic, contextual, and respondent-friendly. Instead of static forms, you get a natural back-and-forth via chat, which increases honesty and engagement. With AI, creating high-quality surveys is no longer a time drain. Instead of slaving over question logic, the AI survey generator does it for you—delivering frictionless experiences for shoppers and effortless survey building for you.
Manual Surveys | AI-generated Surveys |
|---|---|
Hours spent composing questions | Ready-made based on simple prompts |
Rigid, static forms | Dynamic conversations and followups |
Low completion rates | High engagement and completion rates |
Manual response analysis | Instant AI-driven analysis & summaries |
Why use AI for ecommerce shopper surveys? AI-generated surveys slash the friction out of creation and analysis. You get expert-level survey design without the manual tedium—plus, Specific’s platform guides shoppers through each step conversationally, making insights richer and more actionable. If you want to try this from scratch, check out our detailed article on how to create a conversational survey.
For best-in-class conversational surveys—where respondents actually want to answer, and you actually want to read what they write—Specific leads the field with its experience for both survey creators and shoppers.
The power of follow-up questions
Most survey tools stop at the initial answer, leaving ambiguity and missing context. Specific isn’t like that. Our AI is trained to probe like a pro, using automated followup questions adapted live to the shopper’s response.
Let’s see why this matters. Say you ask, “Do discounts influence your shopping?” If you don’t follow up, you might get:
Shopper: Yes, sometimes.
AI follow-up: Can you tell me about a recent time when a discount changed your mind about a purchase?
Soon, you’ll get specifics—the “why” behind the initial answer, not just a bland “yes/no.” This leads to actionable data, not dead ends.
How many followups to ask? Two or three well-placed followups are usually enough, collecting depth without bogging down the respondent. If you get a thorough, clear response upfront, the AI can skip to the next question. Specific lets you tune this behavior for your ideal balance.
This makes it a conversational survey—not just a questionnaire, but a real conversation that uncovers what your ecommerce shoppers truly think and feel.
AI-powered analysis, instant insight: Worried about sorting through piles of open-ended feedback? Don’t—check out how AI survey response analysis handles it, surfacing the themes and patterns so you can act fast, even with lots of free-text data.
Automated, dynamic followups are a new standard in shopper research—see for yourself by generating a survey with Specific and experiencing the conversational approach firsthand.
See this promotions and discounts survey example now
Make your next feedback push truly matter—generate an engaging, conversational survey that adapts to each shopper and uncovers the real drivers behind their buying decisions. Create your own survey in seconds with unique AI-driven insights that you won’t get from boring forms. The future of ecommerce feedback is here—and it starts with one click.