This article will guide you how to create an Ecommerce Shopper survey about Website Usability step-by-step. If you want to build effective surveys for Ecommerce Shoppers fast, Specific lets you generate one in seconds—no friction.
Steps to create a survey for Ecommerce Shopper about Website Usability
Honestly, if you want to save time, just click this link to generate a survey with Specific. Creating surveys with AI is as easy as it gets.
Tell what survey you want.
Done.
You don't even need to read any further if you want a ready-to-go survey. AI will tailor the survey with expert-level logic, and it automatically asks follow-up questions to gather insights you’d never get from a simple form.
If you need more flexibility or want to build a custom survey, the AI survey generator lets you start from scratch and design any survey you imagine—without ever fussing over question wording or logic. Welcome to the future of surveys.
Why Ecommerce Shopper website usability surveys matter
Let’s get right to it: if you don’t ask real Ecommerce Shoppers how usable your site is, you’ll never see all the revenue you should. Here’s why:
Website usability isn’t just a nice-to-have—90% of users will leave a poorly designed website. [1]
Not knowing what shoppers hate about your site? That’s how 88% of online consumers become less likely to return after a bad experience. [1]
Usability affects sales directly: 40% of visitors abandon a website that takes more than 3 seconds to load. [2]
In short, running a usability survey helps you:
Spot which friction points are silently killing conversions
Find simple fixes your team is overlooking
Get ideas for features and content actual shoppers wish you’d prioritize
If you’re not collecting Ecommerce Shopper feedback, you’re missing out on both quick wins and critical insight for long-term growth. The importance of website usability feedback can’t be overstated—start running these surveys before your competition beats you to it.
What makes a good survey on website usability
A good Ecommerce Shopper survey about website usability is two things: clear and conversational. People answer honestly when questions are easy to understand and sound like you care (not like a robot).
To design the best survey, use:
Clear, unbiased questions to avoid leading shoppers
A friendly, conversational tone so people drop their guard and give real feedback
Here’s a quick comparison to clarify:
Bad Practices | Good Practices |
|---|---|
Confusing or jargon-heavy language | Simple words shoppers use |
Questions that assume a positive response | Neutral, open prompts for honest thoughts |
No encouragement to elaborate | Follow-ups that dig deeper |
You’ll know you have a good survey when you see a high number of responses and the feedback is detailed—not vague or one-word answers. Quality and quantity both matter.
Effective question types and examples for Ecommerce Shopper website usability surveys
Great surveys mix question types to get both structured data and deeper understanding.
Open-ended questions are perfect when you want people to share specific frustrations or “aha!” moments. They shine when you’re not sure where problems might hide, and you want fresh ideas from shoppers.
What’s the most frustrating part about shopping on our website?
Can you describe a time when you almost gave up during checkout?
Single-select multiple-choice questions are fast for shoppers and help you spot trends at a glance, especially for rating design, speed, or findability.
How easy was it to find the product you wanted on our site?
Very easy
Somewhat easy
Somewhat difficult
Very difficult
NPS (Net Promoter Score) question is a customer loyalty classic with a twist: you can instantly generate an NPS survey tailored for Ecommerce Shoppers and website usability. It’s best to use NPS towards the end of your survey, when you want an overall “gut-check” on brand and website.
How likely are you to recommend our website to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)
Followup questions to uncover "the why": You gain real insight when you don’t settle for a score or checkbox. Follow-ups clarify answers and dig up details (“What made you give us that score?”). This is especially helpful when you get vague or surprising responses.
What is the main reason you selected that answer?
Can you give an example or explain further?
Want more? Check out this deep dive on the best questions for Ecommerce Shopper surveys about website usability with extra tips and wording tricks to boost response quality.
What is a conversational survey?
Conversational surveys feel like a natural chat, not a boring form. You ask, your shopper answers, and the survey asks smart follow-ups as needed. It feels personal and adapts on the fly. That’s why using an AI survey generator is so much better than the old, manual form builders. With AI, you build a smarter survey in seconds, and shoppers enjoy the process instead of zoning out.
Manual Survey Creation | AI-Generated Survey |
|---|---|
Time-consuming setup | Survey ready in seconds |
Generic or rigid questions | Custom-tailored to your goals |
No automatic follow-ups | Real-time probing for insights |
Why use AI for Ecommerce Shopper surveys? AI-generated surveys, especially “AI survey example” ones, are instantly expert-crafted, optimize for higher response rates, and ask smarter follow-ups that manual tools never match. Plus, with Specific, both you (as the creator) and your shoppers get a best-in-class conversational experience—smooth, clear, and friendly every time.
If you want to see how a real conversational survey comes together, check out this guide on creating a conversational survey for Ecommerce Shoppers.
The power of follow-up questions
Follow-up questions unlock deep, honest feedback—especially on website usability, where every Ecommerce Shopper’s journey is unique. With Specific’s automatic AI followup questions feature, the platform asks tailored probes based on actual replies, in real time. It’s like instantly having a top-tier UX researcher embedded in your survey, clarifying context and capturing nuance.
Shopper: “The checkout wasn’t great.”
AI follow-up: “What specifically made the checkout frustrating for you?”
See the difference? Without a follow-up, you’re just guessing what went wrong. With AI-powered probing, you get actionable, detailed answers—no need to chase shoppers via emails or phone calls for more context.
How many followups to ask? We’ve found that 2–3 well-chosen followup questions are enough to surface clarity and depth, without making the survey tiring. With Specific, you can even set smart limits—stop asking once you get what you need, and move smoothly to the next question.
This makes it a conversational survey: As every response is clarified on the fly, shoppers feel heard—and you get clear data, not guesswork.
AI analysis of open-ended responses: Even if you end up with lots of detailed, unstructured text, analyzing it is simple. With AI tools built for analysis, you can summarize, extract key themes, and make sense of every answer in minutes.
Automated follow-ups are genuinely a leap forward—try generating a survey, and you’ll see how much easier—and richer—your insights can be.
See this Website Usability survey example now
Create your own Ecommerce Shopper website usability survey with follow-up logic in seconds. Make every response easier to analyze, every experience more actionable—zero friction, instant insights.