This article will guide you on how to create a Hotel Guest survey about Pre Arrival Communication. With Specific, you can build this kind of survey in seconds using our AI survey builder.
Steps to create a survey for Hotel Guests about Pre Arrival Communication
If you want to save time, just generate a survey with Specific instantly—no need to overthink the process. Here are the steps:
Tell what survey you want.
Done.
You honestly don’t need to read any further! Specific’s AI leverages expert knowledge to structure your survey, and it automatically includes follow-up questions to reveal deeper insights from your guests.
Why surveys on pre arrival communication matter for hotels
If you’re not running surveys focused on pre-arrival communication, you’re missing out on concrete ways to boost both guest satisfaction and loyalty. The numbers say it all—80% of travelers expect hotels to initiate contact after booking, and 69% want pre-arrival communication to help them prepare for their stay.[1][2]
Creating frictionless communication is a direct path to sense what your guests need—and what you can improve to make their first impression memorable.
Personalized messages unlock loyalty: 92% of guests are more likely to return if they receive an experience tailored to them.[3]
Guest feedback is your early-warning system, revealing hidden frustrations and unmet needs before they become public complaints or negative reviews.
87% of customers are willing to pay more for a better experience. This is your chance to seize both loyalty and increased revenue by starting communication off right.[4]
In short, the importance of hotel guest recognition surveys and the benefits of hotel guest feedback on pre-arrival touchpoints extend well beyond courtesy—they drive your business, strengthen relationships, and uncover actionable improvements. If you’re not asking, you are likely missing out on key revenue drivers and reputation boosters.
What makes a good hotel guest survey about pre arrival communication?
Quality is everything in feedback collection. The best surveys combine three traits: clear questions, an unbiased structure, and a conversational tone that encourages honest responses. When Hotel Guests feel comfortable, they’ll share the details you need for true insight.
The measure of a good survey is simple: the quantity and quality of the responses. You want both—volumes of genuine, nuanced data you can actually use.
Bad Practice | Good Practice |
|---|---|
Leading questions (“Was our communication excellent?”) | Neutral questions (“How would you describe our pre-arrival communication?”) |
Confusing, double-barreled questions | Clear, focused questions |
Boring survey form tone | Conversational, friendly chat style |
Set your bar high: if responses aren’t detailed and plentiful, it’s time to rework your questions and format.
What question types work best for a hotel guest survey about pre arrival communication?
Blending the right question types keeps guests engaged and increases the depth of your insights. Here’s how to approach it:
Open-ended questions let guests express preferences, grievances, or stories in their own words. They’re perfect for surfacing unknown issues or expectations.
“What did you find most helpful about our communication before your stay?”
“Was anything missing from the information we sent prior to your arrival? Please explain.”
Single-select multiple-choice questions are great when you want to quantify common experiences or gauge satisfaction simply. These are easy for guests to answer, especially on mobile.
How would you rate the clarity of our pre-arrival emails?
Very clear
Somewhat clear
Neutral
Somewhat unclear
Very unclear
NPS (Net Promoter Score) question reveals overall loyalty. Use this especially if you want to benchmark yourself over time. Want to instantly generate an NPS survey for hotel guests about pre-arrival communication? It takes a second.
On a scale of 0 to 10, how likely are you to recommend our hotel to friends or colleagues, based on your pre-arrival experience?
Followup questions to uncover "the why": Followups are vital when an initial answer is vague or strong—ask for specifics, motivations, or expectations. This turns broad feedback into practical insight. For example:
“Can you share more about what information you felt was missing from our pre-arrival email?”
“What could we do differently to make you feel better prepared for your stay?”
Curious about the best questions or want to see more tailored examples for this scenario? Check our detailed guide on best hotel guest survey questions about pre-arrival communication for deeper inspiration and advanced tips.
What is a conversational survey?
Conversational surveys replace static, rigid forms with interactive, real-time dialogue. Instead of “filling out a form,” guests feel like they’re chatting with a helpful concierge. This approach is proven to maximize engagement—plus, it feels more natural and respectful of people’s time.
AI survey generation is a leap forward from traditional, manual survey creation. Normally, creating a survey means brainstorming, writing, formatting, and checking every question. With an AI survey generator, you describe what you want in plain language—the AI does the rest. No templates, no script tweaking, and no guessing about best practices.
Manual Survey Creation | AI-generated Surveys |
|---|---|
Time-consuming to plan and format | Ready in seconds with expert tone and logic |
No built-in follow-up intelligence | Conversational, context-aware follow-ups |
Prone to bias and blind spots | Reflects best survey practices automatically |
Why use AI for hotel guest surveys? AI ensures your survey isn’t just quick to create, but also effective—leveraging expert logic, varied question types, and dynamic probing. If you want an AI survey example or practical template, Specific offers a best-in-class conversational experience, making it seamless for both survey creators and guests. If you're interested in deeper practical guidance, check out our overview on how to analyze responses from hotel guest surveys—all streamlined by AI.
The power of follow-up questions
Follow-up questions transform a good survey into a great, conversational one. They’re your automated, built-in focus group that adapts in real-time to each guest’s unique perspective. Automatic AI follow-ups in Specific mean you don’t have to hunt guests down via email for clarifications—our system does the heavy lifting with natural, context-aware nudges.
Hotel Guest: “The information in your pre-arrival email was okay.”
AI follow-up: “Thanks for sharing that. Can you tell me what would have made the information more helpful for your trip?”
How many followups to ask? In practice, two or three follow-ups are enough to go from vague to actionable without annoying your guests. You can also enable settings to skip to the next question once the key insights are uncovered. Specific helps manage this automatically for a smooth flow.
This makes it a conversational survey: Guests aren’t stuck answering rigid, pre-set questions—they can clarify, add details, and feel heard, not just surveyed.
AI survey response analysis, qualitative insights, rich data: Even if you collect tons of open-text responses, analyzing them is effortless. With AI survey response analysis and our contextual chat features, you can easily surface trends, key feedback themes, and must-fix opportunities—without days of manual review.
Automated follow-up questions are a genuinely new concept. Try generating a survey with Specific—it’s a surprisingly fun and insightful experience!
See this pre arrival communication survey example now
Create your own survey in seconds—capture genuine hotel guest feedback, uncover actionable insights, and simplify your process with AI-powered, conversational surveys.