This article will guide you how to create a Hotel Guest survey about Spa Experience that truly delivers insight—and you can build one in seconds using Specific. Use our AI survey generator to get started instantly.
Steps to create a survey for Hotel Guests about spa experience
If you want to save time, just generate a survey with Specific.
Tell what survey you want.
Done.
Honestly, you don’t even need to read further. Using AI, you’ll get a finished, expert-grade hotel guest survey in seconds—no manual work, no guesswork. The AI automatically creates follow-up questions that probe deeper and capture richer insights from your guests.
Why surveys on spa experience matter
If you’re managing a hotel and you’re not asking guests for feedback on their spa experience, you’re likely missing huge opportunities to improve and differentiate your brand. Here’s why:
86% of consumers are willing to pay more for a better customer experience, showing just how much guests value service quality. [1]
Personalization counts—a lot. 70% of spa guests prioritize personalized services over price, so knowing what really matters to them helps you tailor your offering. [1]
78% of consumers have ended a relationship with a spa due to poor service. Fail to capture and act on feedback, and you risk losing loyal guests. [1]
The importance of a hotel guest recognition survey is about more than just monitoring satisfaction. It’s about retaining guests, reducing churn, and catching issues before they spiral. If you don’t proactively ask about spa experience, you’re letting competitors scoop up guests who simply wanted their voice heard.
The benefits of hotel guest feedback stack up fast:
Discover what delights or frustrates guests in your unique spa setting
Spot trends in satisfaction or pain points you can act on
Increase repeat bookings through proven loyalty drivers
Getting honest, actionable hotel guest feedback is the foundation for retention, improvement, and business growth. Don’t let silence be your only feedback channel.
What makes a good spa experience survey?
A good spa experience survey for hotel guests isn’t just a checklist of questions—it’s a tool to foster genuine, rich feedback.
Start with questions that are clear, unbiased, and written in a conversational tone. Guests should feel comfortable sharing real opinions, not just ticking boxes. The way you phrase questions plays a big role—avoid jargon or stuffy language. Instead, make it feel like a friendly chat. This encourages honest, detailed responses, especially about personal experiences like spa treatments.
The gold standard for success? You want high quantity and high quality of responses. A good spa feedback survey doesn’t just get a lot of answers; it invites deep, meaningful insights that you can turn into action.
Bad practices | Good practices |
|---|---|
Overly long, complex questions | Clear, concise, conversational prompts |
Biased language (“Was your visit delightful?”) | Neutral phrasing (“How would you describe your spa visit?”) |
One-size-fits-all feedback forms | Personalized, adaptive surveys with follow-ups |
Question types and examples for a hotel guest spa experience survey
The best hotel guest surveys weave together different question types—open-ended, multiple choice, and NPS—to capture both breadth and depth.
Open-ended questions let guests tell their story in their own words, which uncovers details you might never have thought to ask about. Use open-ended questions up front, or as a targeted follow-up after a scale or multiple-choice response. Some examples:
“Can you describe a memorable moment from your spa visit?”
“What would have made your spa experience even better?”
Single-select multiple-choice questions help you quantify feedback by offering structured answer options. Great when you need to segment responses or quickly spot patterns. For example:
Which aspect of the spa was most important to your experience?
Treatment quality
Staff friendliness
Cleanliness
Atmosphere
NPS (Net Promoter Score) question gives you a simple, universal metric you can benchmark over time. Want to generate a perfect NPS survey? Try this NPS survey generator for hotel guests about spa experience.
On a scale of 0-10, how likely are you to recommend our spa to a friend or colleague?
Followup questions to uncover "the why": After each core question, asking a followup gives you context and clarity—for example, if a guest says “it was okay,” ask what would make it “excellent.” This transforms insight quality. For example:
If a guest says: “The massage was fine, but...”
Follow-up: “Could you tell us more about what could make the massage truly excellent for you?”
Want a deeper dive into the best questions for hotel guest spa surveys? We’ve researched the top-performing question types and shared practical examples—and included tips for conversational, unbiased survey writing.
What is a conversational survey?
Unlike traditional, static surveys, a conversational survey feels like an actual chat with your guest. Instead of asking every question upfront, the AI adapts to each previous answer, probes for details in real time, and keeps the tone friendly and human.
Let’s compare how building a hotel guest survey works manually versus with AI:
Manual surveys | AI-generated surveys |
|---|---|
Manual form building (slow, repetitive) | Instant survey creation from a simple prompt |
Static, generic questions | Dynamic, personalized questions and follow-ups |
Difficult to adapt or edit mid-survey | Edit or fine-tune via chat with AI (AI survey editor) |
Why use AI for hotel guest surveys? Because AI-powered survey generation lets you skip all the frustrating, slow steps. Just tell the generator what you want, and Specific produces a polished, expert-level AI survey example—including tailored follow-up logic—in seconds. That’s smarter, not harder. Looking for even more hands-on tips? Check out our guide to analyzing hotel guest surveys once your responses start rolling in.
We believe Specific offers the best-in-class conversational survey experience, making both survey creation and the guest response experience effortless and engaging—essential for unlocking real feedback in the spa and hospitality space.
The power of follow-up questions
Traditional surveys often leave you guessing about what guests really mean—but that’s where automated follow-up questions shine. With Specific’s AI follow-up feature, our AI crafts smart, contextual prompts that clarify guest responses in real-time, just like a top-tier human interviewer.
Automated follow-ups do what static forms can’t: they drill deeper, reveal insights, and make the experience feel natural—no more endless email follow-ups.
Hotel guest: “It was nice, but something was missing.”
AI follow-up: “Thanks for sharing! Could you describe what you felt was missing during your spa visit?”
How many followups to ask? Usually, two or three targeted follow-ups are enough to capture what matters without overwhelming the guest. With Specific, you can tweak this setting, and always allow guests to skip to the next question once you have what you need.
This makes it a conversational survey: Instead of dry one-and-done responses, you get a dialog that uncovers the true drivers of satisfaction (or frustration) in a guest’s spa experience.
AI response analysis, open-ended survey data, instant insights: Don’t worry about drowning in a sea of text. With AI-powered analysis tools, it’s simple to summarize, search, and chat with your survey data. AI untangles all the nuance for you, surfacing actionable themes at a glance.
This approach to follow-ups and analysis is new, but it transforms how teams work—and you can generate a hotel guest spa survey with these features in moments to see for yourself.
See this spa experience survey example now
Don’t wait—create your own survey in seconds and start understanding what truly matters to your hotel guests. You’ll unlock actionable insights, boost loyalty, and deliver spa experiences that guests rave about.