This article will guide you on how to create a prospect survey about pricing sensitivity. With Specific, you can generate a tailored conversational survey in seconds—no complex setup needed.
Steps to create a survey for prospects about pricing sensitivity
If you want to save time, just generate a survey with Specific. The process is incredibly straightforward:
Tell what survey you want.
Done.
That’s all it takes. Honestly, you don’t even need to read further—AI will build your survey using expert-backed logic, asking dynamic follow-ups to capture real insights from your audience, all with a conversational touch. You can always explore more survey options with the versatile AI survey generator for any custom approach you need.
Why pricing sensitivity surveys with prospects matter
If you’re not collecting direct feedback from your prospects on pricing sensitivity, you’re flying blind and missing key revenue opportunities. Here’s why these surveys make a difference:
Accurate pricing drives profit: Price sensitivity research is crucial for businesses to determine the optimal pricing strategy that maximizes sales and profits [1]. Without it, you risk pricing yourself out of the market—or leaving money on the table.
Customer expectations shift: If you’re not checking in with prospects regularly, you’ll miss changes in perceived value, competitive pressures, or substitute products. Understanding these shifts keeps you agile rather than reactive.
Strategic decisions need real data: Conducting price sensitivity surveys allows companies to understand how consumers respond to price changes, helping them set prices that align with customer expectations and market conditions [2].
The importance of prospect recognition surveys and the benefits of regular feedback are clear: they reveal what your future customers truly value and how price will affect their decision to buy. If you skip this step, you’re relying on gut feelings, which aren’t enough in today’s dynamic markets.
What makes a good pricing sensitivity survey?
Not all surveys are created equal. The best pricing sensitivity surveys use clear, unbiased questions and a conversational tone that encourages candid responses.
Clarity is non-negotiable: Vague or leading questions will confuse or bias your respondents—and that leads to misleading data.
Conversational tone matters: When questions feel like a real conversation, prospects are more likely to open up, and that honesty is where the gold lies.
Bad practices | Good practices |
|---|---|
Loaded or leading questions | Neutral, open-ended tones |
Complex, jargon-filled language | Simple, everyday language |
One-size-fits-all format | Adaptive follow-ups for depth |
Your ultimate benchmark: both the quantity and quality of responses. You want high completion rates and depth in the insights, not just surface-level data. This is where conversational surveys really shine, and why Specific leans into this philosophy.
What are the best question types for pricing sensitivity surveys?
Great prospect pricing sensitivity surveys mix question types for both depth and structure. Here’s a quick breakdown of approaches and examples you’ll want to consider:
Open-ended questions let prospects express feelings and reasoning in their own words, capturing nuance and unexpected drivers. Use these to uncover underlying motivations or unique use cases, especially when you’re exploring new market segments.
“What price point feels ‘too expensive’ for this product or service? Why?”
“Can you recall a past purchase where the price directly influenced your decision to buy or walk away? Tell me more.”
Single-select multiple-choice questions are perfect when you want quick comparison and structured stats. These come in handy when testing preset price ranges or common sentiment.
At what price would you consider this product/service to be a good value?
$10-$20
$21-$50
$51-$100
Over $100
NPS (Net Promoter Score) question gauges overall sentiment tied to pricing and can be tailored for prospects. It’s a great barometer for how likely they are to recommend your offering—even before they purchase. If you want to generate a full NPS survey for prospects about pricing sensitivity, check out Specific’s NPS survey builder.
On a scale from 0-10, how likely would you be to recommend our product/service to others at our current pricing?
Followup questions to uncover "the why" are crucial for context. After a quantitative or simple choice question, followups clarify what’s behind the data. For instance, if a prospect selects “too expensive,” a followup probes whether that’s due to budget limits, available alternatives, or perceived value.
“What makes you feel this price is too high?”
“Is there a specific feature or competitor you’re comparing us to?”
For more inspiration, explore best questions for prospect pricing sensitivity surveys in our guide. We go deep into crafting questions that dig up insights—and share advanced tips on structuring your survey for maximum impact.
What is a conversational survey?
Conversational surveys feel like chatting instead of filling out a form; they react, clarify, and guide prospects much like a live interviewer. When you use an AI survey generator, the process becomes exceptionally fast and effective. Unlike manual survey creation—where you brainstorm, polish wording, and worry about logic—AI survey generation in Specific lets you describe what you want in plain language, then instantly receive a research-grade survey, perfectly structured for engagement and clarity.
Manual surveys | AI-generated surveys |
|---|---|
Form-based, stiff | Conversational, human-like |
Manually add logic | Smart, automatic follow-ups |
Slow to create | Survey ready in seconds |
Why use AI for prospect surveys? AI understands best practices, adapts to your audience, and probes for depth automatically. If you want an AI survey example that instantly adapts to the moment, generates high response rates, and keeps things engaging for both you and your prospects, this is the new standard. Specific’s experience delivers the most intuitive conversational surveys—making feed-back gathering seamless and rewarding. For a deeper dive on building surveys from scratch, visit our step-by-step guide to survey creation.
The power of follow-up questions
If you don’t ask follow-ups, you’re not getting the whole story. That’s why Specific uses AI to generate smart, contextual follow-up questions in real time—making every response richer, clearer, and more actionable. Learn more about this automatic AI follow-up questions feature.
Prospect: “I think your product is pricier than I expected.”
AI follow-up: “Can you tell me what you’re comparing the price to, or what you would expect to pay for something similar?”
How many followups to ask? Generally, two or three followups are enough to get full context without fatiguing your respondent. You can set your preferences in Specific to automatically stop once you have what you need or let respondents skip extra probing.
This makes it a conversational survey: followups turn static surveys into real conversations, encouraging prospects to go beyond yes/no answers and share their true perspective.
AI analysis, survey summary, and key themes: With so much text data from open ends and follow-ups, analyzing responses can be overwhelming. Fortunately, AI analysis in Specific automatically summarizes and distills every conversation, helping you pinpoint opportunities, blockers, and critical price perceptions at a glance.
Automated follow-up questions completely transform survey research. Give it a try—generate a conversational survey and experience how easy and powerful it is to capture meaningful context from every prospect.
See this pricing sensitivity survey example now
You can see how Specific brings prospect insights to life—create your own survey in seconds, leverage dynamic AI followups, and unlock a new level of actionable pricing feedback from your prospects.