Here are some of the best questions for a hotel guest survey about value for money, plus our tips on designing them for maximum insight. If you want to move quickly, you can generate your own survey about value for money with Specific in seconds—just describe what you want to ask, and the AI does the rest.
Best open-ended questions for a hotel guest survey about value for money
Open-ended questions are essential when you want to hear your guests’ real thoughts—what stood out, surprised them, or didn’t meet their expectations. These give you details that structured questions simply can’t reach, especially with subjective experiences like perceived value. When personal connection matters, as it does in the hotel industry, these questions bring the honest feedback you need to improve. Personalization is powerful: hotels with tailored guest experiences see a 20% jump in satisfaction scores, highlighting just how much those heartfelt responses matter. [1]
What aspects of your stay made you feel you got good value for your money?
Were there any services or features you expected for the price that were missing?
Can you describe any moments when you felt the stay exceeded your expectations for the price paid?
What, if anything, made you question whether your stay was worth the cost?
What additional amenities or services would have improved the value for you?
How would you compare this hotel’s value for money to similar hotels you’ve stayed at?
Which part of your experience felt most or least worthwhile for the amount you spent?
What suggestions do you have for improving the value for future guests?
If you shared feedback about the price with friends or online, what did you say?
Is there anything else you’d like us to know about the overall value for money you received?
Best single-select multiple-choice questions for hotel guest survey about value for money
Single-select multiple-choice questions help quantify perceptions—perfect for capturing measurable trends or getting a quick pulse on satisfaction. Sometimes guests are more comfortable picking from concise options before diving deeper, which makes it easier to spot patterns and prompt targeted follow-ups without overwhelming guests up front. It’s good to keep these focused, as 86% of travelers are willing to pay more for better customer experience. [1]
Question: How would you rate the overall value for money of your stay?
Excellent
Good
Average
Poor
Question: Which area contributed most to your sense of value for money?
Room quality
Amenities (gym, pool, etc.)
Staff service
Cleanliness
Location
Other
Question: Did you feel the price you paid matched the experience you received?
Yes
No, it was too expensive
No, it was a great deal
When to follow up with "why?" It’s best to follow up when a guest’s answer is unclear, ambiguous, or flags dissatisfaction. If someone selects “Average” or “No, it was too expensive,” a targeted “Why did you feel that way?” or “What would have improved your experience?” can uncover motivation, context, or pain points that would otherwise be missed. These follow-ups help you dig deeper without asking every respondent for a lengthy explanation.
When and why to add the "Other" choice? Always include “Other” when your choices might miss something crucial or unique to the guest. This not only shows guests that their specific experience matters, but also lets your AI survey ask a probing follow-up to find out what you missed—often revealing new trends or unmet needs you hadn’t considered.
NPS question: measuring recommendation intent for value for money
Net Promoter Score (NPS) is a widely recognized benchmark for customer loyalty and word-of-mouth marketing. When applied to value for money, it’s a simple, single-question metric: “How likely are you to recommend our hotel to someone looking for the best value for money?” It gives you an at-a-glance view of how your pricing and offering stack up in the minds of real guests. With 70% of hotel guests tying satisfaction to customer service quality, using NPS to dig into value signals where you can close gaps or amplify strengths. [3]
You can build an NPS survey about value for money with Specific in one click—tailoring the follow-up probes to understand why guests are promoters, detractors, or somewhere in between.
The power of follow-up questions
Open-ended follow-up probes are the difference between superficial and meaningful insight. Instead of collecting a list of “Average” ratings with no context, you invite the conversation deeper: what made it “average?” What’s missing or what could make it a “great deal” next time? We explain more in our article about automated AI follow-up questions for surveys—it’s a must-have feature if you’re serious about hearing the full truth from your guests.
Hotel Guest: “It was okay, but not what I expected.”
AI follow-up: “Can you share what expectations you had that weren't met?”
How many follow-ups to ask? From our experience, asking 2-3 follow-ups is usually enough to clarify, validate, and capture the main context—while keeping respondents engaged, not overwhelmed. With Specific, you can set the system to stop probing as soon as you get the depth you need, so the survey never feels relentless.
This makes it a conversational survey—turning “just a form” into a real, dynamic chat that people enjoy and are more likely to finish.
AI-powered response analysis is a game-changer: even with all the open-ended (unstructured) replies, modern tools like AI survey response analysis make it painless to see what trends are emerging and what guests really say, no matter how much text you get.
Follow-ups are still a relatively new concept in survey tools—try generating a survey with Specific, and experience how it naturally digs for the full story with every guest.
Composing prompts for ChatGPT or other GPTs to generate survey questions
You can tap into AI to draft your own survey questions—just craft a prompt to specify your audience, topic, and goals. For example, start simple:
Suggest 10 open-ended questions for Hotel Guest survey about Value For Money.
But, you’ll get much better results by adding more detail about your goals, needs, and context. Try a richer prompt:
We want to improve our hotel’s perceived value for money. Our target guests are business and leisure travelers who might compare us to similar hotels. List 10 insightful open-ended questions to surface both positive and negative feedback, and prioritize those likely to drive actionable improvements in service or amenities.
Once you have a batch of questions, ask AI to help you organize:
Look at the questions and categorize them. Output categories with the questions under them.
When you see categories that matter most—say, “Room quality” or “Staff interactions”—go deeper:
Generate 10 questions for categories Room quality and Staff interactions.
What is a conversational survey?
Conversational surveys move beyond generic forms—these surveys feel like a chat, with follow-up questions that clarify, dig deeper, and build empathy with the respondent. Instead of reading a dull list of questions, guests encounter an interactive flow that adapts based on their feedback. AI survey generation with Specific makes this possible in minutes, compared to the hours spent scripting questions and logic the old-fashioned way.
Manual survey creation | AI-generated / Conversational survey (Specific) |
Time-consuming drafting and editing | Create in a few minutes, no guesswork |
Static, rigid questions | Dynamic, adapts to guest responses |
Hard to maximize engagement | Feels natural, like a real conversation |
Difficult to probe for context | AI asks smart follow-ups, always gets depth |
Why use AI for hotel guest surveys? The advantages are clear: rapid survey generation, expert-level question design, automated follow-ups, and robust AI-powered analysis. With 65% of bookings driven by online reviews [2] and 70% of satisfaction outcomes tied to customer service [3], quick, actionable feedback is a must—AI makes it effortless to capture and learn from every voice.
If you’re curious about building an AI survey from scratch, check out our how-to guide on creating a hotel guest survey about value for money using Specific. You can also start from the AI survey generator and iterate as you go.
Specific’s conversational surveys offer best-in-class experience for both guests and creators—the feedback feels seamless, engaging, and natural, every step of the way. If you want to see it in action, the live AI survey example is a great place to start.
See this value for money survey example now
Your best hotel guest surveys don’t just collect ratings—they reveal what matters, spark improvement, and keep you ahead of the competition. See for yourself how conversational AI surveys from Specific make hearing your guests’ real stories fast, insightful, and rewarding. Build smarter, go deeper, and analyze faster—start your hotel guest value for money survey in minutes.