Create your survey

Create your survey

Create your survey

How to create hotel guest survey about value for money

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Adam Sabla

·

Aug 23, 2025

Create your survey

This article will guide you on how to create a Hotel Guest survey about Value For Money. With Specific, you can build a survey like this in seconds using our AI-driven platform. Let’s cut straight to it.

Steps to create a survey for Hotel Guest about Value For Money

If you want to save time, just generate a survey with Specific. Here’s exactly how fast it is:

  1. Tell what survey you want.

  2. Done.

Honestly, you don’t even need to read further if speed is what matters. With AI, your survey gets expert-level questions, automatic follow-ups, and in-depth insights gathered from every Hotel Guest—no sweat, no manual edits, just fast, actionable data. Semantic surveys have never been this easy.

Why Hotel Guest surveys about Value For Money matter

Getting real, unfiltered feedback from Hotel Guests about perceived value is foundational if you want to improve your hotel’s offerings and outperform competitors. Here’s why:

  • Over 80% of travelers read reviews before booking, and 79% would pick a higher-rated property if choices are similar. You can’t afford to ignore guest perceptions or rely on guesswork. Reviews reflect value—which begins with collecting the right feedback. [1]

  • If you’re not running surveys, you’re missing out on the clearest signals for what truly drives guest satisfaction—and where you’re losing ground to rivals. Unasked, unmeasured value is lost opportunity.

  • 86% of travelers are willing to pay more for a better experience. If you ask about value for money, you uncover what “better” actually means, unlocking ways to increase both rates and guest loyalty. [2]

Importance of hotel guest recognition surveys and the benefits of hotel guest feedback both boil down to one thing: making informed, confident improvements before issues show up in public ratings or lost business.

What makes a good Value For Money survey?

It’s tempting to just ask, “Was your stay good value?” but a high-impact survey digs deeper, using clear and unbiased questions that Hotel Guests actually want to answer. Cringy, stuffy wording tanks your response rate—so does being too generic.

Conversational surveys make a world of difference. They encourage more honest answers and higher engagement, directly influencing both the quantity and the quality of feedback you’ll receive. The real win? Gather more responses packed with richer, actionable detail.

Bad practices

Good practices

Vague wording (“Was value ok?”)

Specific, contextual questions (“How did the price compare to your expectations?”)

Leading/lopsided scales

Unbiased scales (“How would you rate value for money, 1–10?”)

Formal, impersonal tone

Conversational, inviting tone

Measure your survey’s success by the response rate (many guests engage) and the detail in their answers (honest, nuanced, specific)—strive for both.

Hotel Guest survey question types about Value For Money

An effective Hotel Guest survey about value for money mixes question types to capture holistic insight—let’s break down those options with examples.

Open-ended questions allow guests to express what’s on their mind without constraint, surfacing ideas or pain points you never considered. Use these after more structured questions, or when you want detail:

  • “What did you appreciate most about the value for money during your stay?”

  • “How could we improve the value you get for the price you paid?”

Single-select multiple-choice questions give you structured data that’s easy to analyze at scale. Perfect for quick benchmarking, or guiding open-ended probes. For example:

How would you rate the value for money of your stay?

  • Excellent

  • Good

  • Average

  • Poor

NPS (Net Promoter Score) question unlocks a proven loyalty benchmark—linking directly to likelihood to recommend, which is all about perceived value. Want a ready-made NPS survey for this? Generate an NPS survey instantly. Example:

On a scale from 0 to 10, how likely are you to recommend our hotel to others based on the value for money?

Followup questions to uncover “the why”. The biggest missed insight comes when you stop at surface answers. Use dynamic follow-ups to probe reasons behind scores, clarify points, and identify hidden drivers of satisfaction or criticism.

  • “You rated our value as average. Could you share what influenced that rating most?”

  • “What specific amenities or services made the biggest impact on your sense of value?”

If you want more inspiration or pro tips on constructing great survey questions for Hotel Guests and value for money, check out our guide on best questions for Hotel Guest surveys on value for money.

What is a conversational survey?

Traditional survey tools feel like filling out a workbook—static, tedious, and not really respondent-friendly. A conversational survey, powered by AI, feels like messaging with a smart human who can adapt in real time and ask intelligent followups. This lifts engagement and gets you much richer data.

Manual surveys

AI-generated conversational surveys

Stiff, linear question paths

Conversational, adapts to guest’s answers

Static follow-ups (if any)

Dynamic probing, real-time clarifications

Longer build time

Build survey instantly with AI

Lower response rates

Higher engagement, better data

Why use AI for Hotel Guest surveys? AI streamlines not just survey creation but every part of the process—automatically generating expert-quality questions (see how to create a survey with AI), engaging each guest with natural conversation, and analyzing results far faster than manual methods. If you want a detailed AI survey example tailored to Hotel Guests or need a fresh template for value for money, you’ll find Specific’s conversational surveys set the gold standard in user experience for both creators and respondents.

The power of follow-up questions

The difference between getting shallow feedback and real insight? Follow-up questions—especially when they’re smart, contextual, and automated by AI. With Specific’s AI-powered follow-up questions, every Hotel Guest gets the chance to clarify or expand. Instead of scrambling for emails to clarify answers later, you get nuance and context right away.

  • Hotel Guest: “The price was okay, I guess.”

  • AI follow-up: “Could you tell us what specifically influenced your perception of price?”

How many followups to ask? In most cases, 2–3 tailored follow-ups per question is ideal—you’ll get deep detail without overwhelming your guest. You can enable settings to automatically move on once you have the information you need, so it always feels natural.

This makes it a conversational survey: the flow turns each response into a live dialogue, surfacing the real reasons behind those numbers and ratings.

AI survey analysis, large feedback sets, unstructured text— even when you gather hundreds of conversational responses, you can quickly make sense of it all using AI. Our how-to on analyzing Hotel Guest survey responses explains more. AI lets you browse key themes, segment by score, and even chat about results—zero manual effort.

Automated followup questions are a game changer—try generating a survey and see how much richer your responses become simply by letting AI do the probing.

See this Value For Money survey example now

Create your own survey and see just how fast it is to get nuanced, actionable feedback from your Hotel Guests—the experience is conversational, insightful, and effortless from start to finish!

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Try it out. It's fun!

Sources

  1. fallzhotels.com. The Importance of Guest Feedback in Enhancing Your Hotel’s Success

  2. wifitalents.com. Customer Experience in the Hotel Industry Statistics

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.